The strong recovery of global luxury cars The top three brands sold nearly 3 million

From January to October 2010, the world’s highest-selling luxury car brand was BMW. In the first ten months of this year, its global sales volume had exceeded one million units, which was 1.005 million units, a year-on-year increase of 14.6%. Mercedes-Benz’s second-largest sales amounted to 954,400 units, a year-on-year increase of 15.5%. The third-largest luxury car brand is Audi. In the first 10 months, global sales reached 916,900, an increase of 16.4% year-on-year. The sum of the sales of the three in the first 10 months is close to 3 million.

Global luxury car sales analysis

In October, the sales of the three were BMW first, Mercedes second, Audi third. Among them, BMW and Mercedes-Benz’s global sales in October exceeded 100,000 vehicles, and they increased by 12.4% and 13.6% respectively year-on-year. Audi's global sales this month were 87,600 units, and the growth rate (5.9%) also lags behind the previous two.

The sales volume of the other two brands of BMW Group, MINI and Rolls-Royce, has also increased to varying degrees. In October, global sales of the MINI brand increased by 6.1% year-on-year to 20,500 units. Global sales of Rolls-Royce increased from 70 vehicles in October last year to 279 units.



From January to October, the global sales volume of the MINI brand increased by 4% year-on-year to 188,275 units; the global sales of the Rolls-Royce rose from 531 vehicles in the same period last year to 2007.

The other luxury car brand Volvo sales is much smaller (see: Volvo and the top three luxury car brand sales comparison). Although it has not announced global sales in October, Volvo Car North America’s sales show that Volvo’s sales in the United States fell by 9.9% year-on-year to 3,996 units in October; sales in the US fell 11.8% from the same period last year to 45,000 units in January and October. .

Note: Volvo sales in the United States include its sales in Puerto Rico.

Audi's sales in the United States hit a new high. In October, Audi sold 8,128 vehicles in the United States, up 10.5% year-on-year; in January-October, it sold 81,700 vehicles in the United States, an increase of 22.2% year-on-year.

Volvo's sales in Canada rose by 14.2% year-on-year to 434 units in October. Sales volume in the United States rose by 5.5% year-on-year to 5,734 units in the January-October period.


However, Volvo Car Company’s sales figures for the first nine months of the year show that it sold 272,555 vehicles in January-September 2010, a year-on-year increase of 12.5%. The company also announced third-quarter earnings, but did not release specific figures.


In this article, BMW sales refer only to the sales of the BMW brand, excluding the other two brands of the BMW Group, MINI and Rolls-Royce; sales of Mercedes-Benz do not include smart sales. Sales volume refers to new car sales.

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