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On October 18th, the Auto Parts Industry Development and Business Opportunities Forum, organized by the Organizing Committee of the 62nd China Auto Parts Trade Fair, took place in Zhengzhou. Hosted by the Henan Automobile Industry Association and the Henan Automotive Engineering Society, the event brought together over 200 industry leaders, including representatives from major auto parts manufacturers, research institutions, and trade associations. The forum aimed to explore challenges and opportunities in the evolving automotive supply chain.
Wang Yuyang, General Manager of China Automotive Industry Parts Sales Company, highlighted three key issues facing the Chinese auto industry: overcapacity, outdated components, and insufficient support systems. He emphasized that the latter two factors have significantly hindered the growth of parts companies, limiting their ability to contribute effectively to the broader automotive sector. This, he argued, has slowed down the overall progress of China’s auto industry.
Lu Faqi, Vice Chairman of Zhengzhou Yutong Bus Co., Ltd., shared insights on supplier selection and management from the perspective of vehicle manufacturers. He explained that Yutong evaluates suppliers based on their technical capabilities, quality control, and ability to produce reliable prototypes. This rigorous process ensures that only the most capable partners are selected, and all parts undergo strict monitoring from design through mass production.
Zhu Tianhe, General Manager of Henan Axis Group Co., Ltd., a leading parts manufacturer in Henan, stressed the importance of proactive product development. He warned that focusing solely on sales is risky and urged companies to plan and implement long-term strategies. By shifting focus toward end customers, parts companies can identify new value creation opportunities and strengthen their market position.
Professor Ma Yong from Henan University of Finance and Economics proposed that regional marketing for auto parts should adopt more detailed and data-driven management practices. He outlined four key areas: verifying and tracking regional sales targets, assessing performance, maintaining order in the regional market, and managing customer relationships effectively. These steps, he said, are essential for achieving sustainable growth in local markets.
The discussions at the forum reflected a growing awareness among industry players about the need for innovation, collaboration, and strategic planning to overcome current challenges and drive future success.