In recent years, the momentum of China’s auto exports has continued to grow, and this is particularly true for commercial vehicles. Experts in the industry pointed out that mass production cars need to reach a certain amount of retention to support their after-sales service system, and after-sales service system is crucial for the loss of cars, which is also related to the long-term development of China's auto exports.
The possession of tens or hundreds of vehicles in a country or region is obviously not sufficient to establish a perfect after-sales system. Therefore, many manufacturers complete overseas service by providing a small number of technical personnel. One of the paradoxes is that if a well-established after-sales system can not meet the principle of economic efficiency at least in the short term, if it is not established, it will seriously endanger long-term development. A person in charge of a commercial vehicle company once told this story to the author: Many years ago, the Philippines was very interested in China's heavy truck products. As a result, various companies competed for bargaining in an attempt to grab export contracts, and in the end, they obtained a list of certain northern companies. There was no provision of any after-sales service for the Philippines. There were strategic mistakes and cost reasons. However, when the Filipinos complained about the Chinese trucks that were covered by the disease, Chinese brands also lost their place in their hearts. This is a typical one-million-dollar deal.
Then how do China's heavy-duty trucks solve the problem of after-sale service? In the face of this situation, the experience of Hualing heavy truck is worth learning from. Although it started late, Valin has the opportunity to integrate a large number of advanced technologies to lay a solid foundation for high-end positioning. At present, Valin's Euro heavy trucks, right rudder models and Euro III power models have a high degree of recognition in overseas markets, representing a high level of heavy trucks in China. Analysing Valin's overseas market strategy, we know that Valin has won the competition with quality and service from the very beginning, which was confirmed by the performance and response of Valin after it exported to the Russian market.
Russia’s transcontinental Eurasian continent has experienced a strong economic recovery in recent years. The famous heavy truck brands such as Scania, MAN, VOLVO, and Mercedes-Benz in Europe have all been widely used in Russia. Therefore, the level of demand for Russian users is high. The high-end and middle-grade Hualing heavy trucks began to be favored. Apart from the fact that many advanced technologies can meet the needs of local users, the high cost-effectiveness of products is their biggest advantage. At the same time, Hualing also adapts to the Russian market through continuous technological improvements. For example, for special local market environment, Valin's dump trucks have exhaust gas heating systems and fuel heating systems; special start-up and protection measures are provided for extreme low-temperature conditions, using specific technologies. Satisfying specific requirements, all of which made Hualing's export to Russia win a big victory.
The car is exported, but what to do next? The services of overseas markets have always been a problem for Chinese auto companies that can't catch up with them. In the face of this situation, Hualing first locked in a foundation: that is, to cooperate with the local real powerful and brand-name dealers. In addition to sales capabilities, the company focused on inspecting its service capacity building. Initially it provided corresponding service training and prepared a large number of accessories as an upgrade. An important aspect of the service. At the same time, for some small-batch exports, Hualing first ensured that it provided certain products, namely the most mature, most stable and reliable products. In addition, Valin’s service personnel regularly visit customers is also an extremely important aspect. Although the cost is high, among the 30 countries exported by Hualing Heavy Duty Trucks, service personnel have arrived one by one, and even some places have left It was last month. In addition, Valin also uses parts of internationally-renowned brands for the assembly of the vehicle to reach its share of its global after-sales service network resources, which in turn reduces its own after-sales service pressure and shares the after-sales service resources of the suppliers. On the one hand, it also solves the customer's worries and makes its own reputation very good.
Not long ago, an expert from a commercial vehicle company in Algeria stated that many Chinese auto companies only want to sell cars, but they do not pay much attention to after-sales service. Algeria is located in the tropical desert and has a very dry climate. There is a large temperature difference between morning and evening. There is a big difference. This puts a heavy demand on heavy trucks from China. However, many Chinese heavy-duty truck manufacturers do not realize this point. Sometimes Chinese trucks have problems, but they cannot find suitable spare parts and maintenance engineers. Some brands even withdrew from the Algerian market. I have come into contact with many Chinese commercial vehicle brands, but Valin's services have really made me very satisfied. For example, Valin has regularly sent after-sales service personnel to visit end-users to help us train local after-sales service personnel. Hualing also passed international Various well-known suppliers and other cooperation measures to achieve the establishment of a comprehensive after-sales service system. All this makes Valin have a good reputation in Algeria, this year we not only have to order Hualing heavy truck, we also intend to bulk purchase of Xingma's mixer truck.
It is not easy for Valin to achieve such a result. When Valin announced happily how big exports it achieved, they knew very clearly that there are more things to do because they are sober. Recognize that after-sales service must not be ignored.