The world's leading tire manufacturer, German Horse Brand Tire, held a ceremony to celebrate the 600th authorized retail store in China in Ningbo on May 20. The store is located on Minqiao Road in Ningbo's transportation hub and is the first brand image store opened by the company in Ningbo. Mr. Ke Ruibai, general manager of German horse brand tires, personally attended the ceremony. "As Europe's largest supplier of original tires, German brand tires have entered the Chinese market as early as the 1980s with imported Mercedes-Benz, BMW and other vehicles. We set up an authorized retail store in Ningbo, which will facilitate Ningbo owners to obtain world-class high Quality products and professional services,†said Mr. Zhu Kunyong, Marketing Director of the German brand tires in China. “Since 2008, we have opened our retail network one store a day, and Ningbo’s strong after-market spending power will Provide us with unlimited business opportunities." "In the past few years, with the rapid growth of automobile consumption and the constant maturity of customers' consumerism, consumers are more rational in the after-market consumption. At present, the large-scale chain management of tire brands has become the mainstream and more and more consumption. Choose a brand shop to obtain more professional technology and services.†Mr. Jin Zhiqin, Director of Sales of German Brand Tyre, said, “We believe that the Malaysian brand tires will help retailers improve their service levels, while gaining more from the market. "High-end customer base." This time the investor Ningbo Tengsheng Automobile Products Co., Ltd., engaged in the wholesale and retail business of automobile tires for more than 10 years, also involved in automotive supplies, quick service and other fields. “We can provide a full range of tire products for Ningbo retailers and consumers, and German brand Tire tires have been striving to implement value-added commercial marketing strategies in the Chinese market, especially when many owners delay or even cancel the transfer plan, through the use of brand tire applications. The latest technology, high-performance products, can help owners greatly improve the safety and comfort of vehicles, thereby enhancing customer satisfaction and retaining customers, and enhancing the competitiveness of retailers.†Mr. Zhu added. The German brand Tire is the leader in the global original market, and one of three new cars in Europe is equipped with a brand of Tire. Clients include BMW, Benz, Porsche, Volkswagen, Land Rover and many more. As a high-end brand in the tire industry, the licensing of retail licenses for Ma Brand tires in the Ningbo market has also demonstrated its confidence in the retail market in the region. With its development in the Chinese market, more consumers will enjoy high-quality products and services. 
