Interview with Wang Wei, general manager of Yantai Taigu BYD

Easy car network: Wang Hello! First of all, thank you for taking the time to accept our interview. Please tell us about the new models of Yantai Auto Show.

Mr. Wang: Hello, the host of the easy car network is good, the majority of netizens are good, this Yantai BYD 4S shop, five new cars to participate in the autumn auto show, there will be a BYD Class B flagship Si Rui, and then our other like F3 The automatic transmission, Platinum version of the S6, F6's automatic file, and Siri’s flagship version are all in sync with the launch of Si Rui.

Easy car network: At that time, the new car Si Rui can be booked in Yantai? What's the situation now?

Mr. Wang: In order to launch this new car for the autumn auto show Si Rui, we have prepared a relatively full vehicle source in the early stage. First of all, we can ensure that orders from our auto show are given priority to grab the current car.

Easy car network: This new Stellite highlights and features, please tell us about our users in general.

Wang: This Si Rui positioning high-class cars, it is based on the design concept of technology enjoyment, sensory technology, subversive enjoyment. In terms of this car, it first reaches 1.5T from the power, turbocharged 1.5TI, in addition it has introduced some Mercedes-Benz technology, the vehicle is configured like a 360-degree viewing system with a million-class luxury car configuration. Night vision system, 500G home theater, screen display is 11.2 inches, so these technologies are true. In the past, like this kind of high technology, for the owner, it can only be enjoyed in high-end luxury cars, but Si Rui it is to transform the real technology into the touch you can, you can remote control driving, these features he has, and then you It can be used again. The price of one million luxury car configuration is only 100,000, so this point is still worth the majority of users waiting to see.

Easy car network: Then our new Rui Rui customer group specifically how to locate it.

Wang Zong: Si Rui is targeting young people with fashion personality and a wealthy late-aged elite who are easy to accept some new consumption concepts. This part of the customer speaks of him for some technology, new plans for these new life modes, he has a bold The trial has a curiosity, and at the same time economically speaking, this price can satisfy these owners, and the luxury configuration will be fully utilized.

Easy Net: During the Yantai Auto Show, those activities were launched to attract people.

Mr. Wang: At this auto show we have a Seri launch conference. In addition to the auto show car, we have a special offer of 8,000 yuan for the listing ceremony. The gifts are limited to the auto show from September 5 to September 9. There is usually no such offer. . In addition, we have a 3,000-yuan Huimin enjoyment for several other models, as well as several car-in-hand cash benefits, as well as offers for gifts, each offering different benefits.

Easy Net: Listen to what you said. There are benefits for every step of every process. So, what kind of situation can you satisfy today's auto show?

Wang Zong: Now we have made some preparations in the early stage, especially for some best-selling models. From the color and individual configuration, we can still meet a demand for the autumn auto show.

Easy car network: which inventory is quite a few which models.

Wang Zong: Relatively large inventories are relatively large in terms of sales volume. F3 and F0 have a large inventory of 20 to 60,000 vehicles.

Yi car network: Now that we have more and more intense competition dealers, after-sale play an increasingly important role, do you think we 4S shop in this area have what advantages or place?

Wang Zong: Actually, there is nothing unique about it. We set up 12 years after the sale. The 12-year-old shop is a solid step-by-step process. First, the company will uphold the concept of integrity, treat customers in good faith, treat employees, and treat our partners. Secondly, through technology and professional services, we allow customers to enjoy a good car repair, repair, and less worry. Thirdly, we have a good attitude of service and let our customers feel that there is a sense of homecoming. Therefore, if you ask me what I am relying on after the sale, I think it is mainly because of integrity, technology and service.

Easy car network: These three aspects are what our majority of car owners pay attention to. Well, Wang Zong, now halfway through 13 years, how is our sales in the first half?

Wang Zong: Our brand's sales in the first half of the year are more than 25% higher than last year. It should be said that we have reached our expectations and this year's market is not easy.

Easy car network: pretty good. However, for the automotive industry in the first half of the year is relatively dull, what measures will we take in the second half of the year to deal with this kind of situation in general dealers, what is the expected goal?

Wang Zong: The expected goal is definitely to complete the sales of various models for the whole year. Then for the second half of the year, we will have sales promotion activities during the 11th period after the auto show in September. After 11 National Days, we will have a sales season. Prepare adequately from part of the financial resources and cooperate with our marketing and promotion activities. In October, we also had a 12th anniversary celebration event at Taikoo Motors.

Easy car network: Do you think the development trend in the second half will be like?

Wang Zong: In the second half of this year, I think that from the entire auto market, it is certain that the increase in sales volume will exceed that of the first half of the year. Basically, the ratio of the second half of the year to the first half of the year is basically about 1.5 or 1:1. Each brand may have a difference. In general, no matter which brand entered the brand sales in the fourth quarter, the brand's New Year, so it is still sufficient to prepare.

Easy car network: Finally, please use a word to sum up our business philosophy.

Wang Zong: Our business philosophy: Professionalism, integrity, integrity, service, and consistency.

Yi car network: Thanks to Wang busy with our interview, I hope Taiko Motors and our car network is also mutual support and mutual improvement.

Mr. Wang: Yes, I would also like to express my gratitude to the car dealers for their attention to our company.