The executive meeting of the State Council passed the "Auto Industry Adjustment and Revitalization Plan" before the Spring Festival in 2009. It is proposed that from March 1 to December 31, 2009, the state will allocate 5 billion yuan to buy three-wheeled cars and low-speed trucks for farmers' retirement. A one-time financial subsidy will be given to trucks and minivans with a displacement of less than 1.3L.

The Ministry of Industry and Information Technology issued on February 3, 2009, document No. 1 “Notice on Doing a Good Job in Current Industrial Economic Operation to Ensure a Good Start in the First Quarter”, and explicitly requested the implementation of the policy of “cars going to the countryside” and subsidies for agricultural machinery. It is understood that the current "car to the countryside," the relevant supporting rules are being formulated, the specific program is expected to be announced in the near future. According to analysis by the auto industry, the “car to the countryside” policy will at least drive 1 million automobile consumption within this year, and the purchase of “running to the countryside” vehicles will be expected to receive at least 10% subsidies.

How much will the cost of peasant car purchase be reduced?

The current rules for "cars going to the countryside" have not yet been announced. The state plans to spend 5 billion yuan to provide one-time financial subsidies for farmers to purchase cars. Industry insiders estimate that if the market sales in 2008 are taken into account, the total sales of minivans and light trucks will be about 1.8 million, which is 5 billion yuan. The financial subsidies, on average, are nearly 3,000 yuan per vehicle. According to the automobile rejuvenation plan, for all models with a displacement of 1.6L or less, the purchase tax will be levied at 5%, which is equivalent to giving the car a “5% discount”. According to industry estimates, according to the price of 40,000 to 50,000 yuan for each minivan, the purchase tax can be reduced by about 2,000 yuan. Both add up, which means that farmers will spend about 5,000 yuan less to buy micro-customers. Based on this calculation, the cost of peasant car purchases will be reduced by at least 10%.

Xu Changming, director of the Information Resources Development Department of the National Information Center, believes that it is possible to obtain a 10% car allowance, and the final policy may be even higher. In this way, the 5 billion yuan financial subsidy funds will drive the consumption of about 1 million light trucks and minibuses.

On January 9th, the “Moving to the Countryside” pilot project was started in Changsha County, Hunan Province. The trial activities adopted a three-fold preferential treatment for car manufacturers selling cars, government subsidies, and discount loans to rural credit cooperatives.

Xu Changming said that this type of government provides subsidies, manufacturers implement preferential policies, and banks give loans a discounted model, which provides a useful reference for the promotion of “cars to the countryside” throughout the country.

Which companies will benefit from it

Judging from the policy point of view, the first products of “cars to the countryside” are light commercial vehicles and minivans. SAIC-GM-Wuling, Changan, Hafei, Changhe and other microfabrication makers, as well as light truck manufacturers such as Futian, Jianghuai and Jiangling, will all benefit.

Judging from the current domestic auto manufacturers' product patterns, in the areas of minibuses, pickup trucks, light trucks, low-end SUVs, etc., independent brand manufacturers have great advantages in occupying the vast rural automobile market. Seize the opportunity to open up the "second battlefield" in the rural auto market, and China's auto brands will also benefit from it.

Experts believe that the state subsidizes “cars going to the countryside” to a certain extent to encourage re-employment of migrant workers returning home. Light-duty trucks, which are the main means of transport for urban and rural areas, have benefited significantly. It is expected that sales in 2009 will maintain a 5% increase. . According to reports, the person in charge of the Beijing Municipal Bureau of Industry Promotion stated that after consultation with experts and opinions from rural consumers, the Beijing model of going to the countryside has basically been determined and is divided into two categories: One is to meet the needs of agricultural cooperatives. Cars, including vans, refrigerated trucks, and tanker trucks that carry fresh farm and livestock products, and modern agricultural equipment and cars that are suitable for ordinary farmers, include three-wheeled vehicles, low-speed trucks, and lighter tonnage trucks.

“Cars going to the countryside are not purely a matter of stimulating consumption in the rural market, but also need to take into account production.” Xu Changming said, “Not only can it be used as a tool for consumption, but it can also be used as a production tool, and the country has chosen such vehicles as micro-substances to go to rural areas. The emphasis may be on such considerations.” In addition, although the technological advancement of this type of minibus, commonly known as “small face”, cannot be compared with that of a car, replacing the highly polluting agricultural vehicle that is distributed throughout the countryside cannot be ignored.

What problems should the car go to the countryside?

Surveys show that compared to urban people, car models are more important, and rural consumers are more concerned with the price, reliability, and functionality of cars. Xu Changming believes that the characteristics of the automobile's commodities determine that the task of the automobile to the countryside is more complicated than the task of sending household appliances to the countryside. The most noteworthy issue in the implementation of the policy is how to give farmers real benefits. Manufacturers must cherish this opportunity and must not discount the policy because of product reasons. Du Fangci, a car expert, also stated that in the process of “cars going to the countryside”, the most important issue is to ensure product quality. “Especially with regard to the reliability of the vehicle, farmers are not afraid of the performance of the car being a little lower, and they are afraid that if the car is bought back, it will be bad today and tomorrow will be repaired.”

Du Fangci proposed that the after-sales service of vehicles must be solved. The manufacturer's marketing to the countryside and service to the countryside should be in the front, and farmers' friends should be allowed to facilitate the purchase of cars, convenient maintenance and convenient repair of vehicles. Automobile manufacturers should establish reasonable marketing and after-sales distribution in rural counties and cities.
In the use of "automobiles to the countryside", there are still many places worth considering. For example, at present, there are still differences in the quality of domestic urban and rural oil products. To replace agricultural vehicles with energy-saving and environmentally friendly vehicles, it is necessary to ensure that they can use comparable quality gasoline and diesel in the countryside. In addition, the "software" of rural drivers such as traffic safety awareness, traffic civilization concepts, and automotive technology common sense also needs related grass-roots departments to assist in upgrading.

Will promote China's auto sales to maintain growth of more than 10%

If 5 billion yuan in financial subsidy funds will drive the consumption calculation of 1 million vehicles, the rural auto market will become a new growth point for car sales in 2009 under the impetus of this policy. "Cars go to the countryside" has achieved satisfactory results and will eventually promote the growth of China's automobile sales by more than 10%. It will be easier to achieve the goal of completing the production and sales of tens of millions of cars this year.

According to the average price of 50,000 yuan for a car, the policy of “automobile going to the countryside” will directly boost rural consumption by 50 billion yuan. If it is combined with automobile insurance, maintenance, and other upstream and downstream industries, it will be enough to boost rural domestic demand by hundreds of billions. yuan.

It can be seen from the analysis, adjustment, and revitalization planning policies that the government departments intend to resolutely seize the opportunity to adjust the dual urban-rural structure of the automobile society in China, adjust the ownership structure of the existing automobile social motor vehicles, and the sales pattern of the automobile industry. Make adjustments. This series of structural adjustments will start the huge consumption of the rural automobile market and contribute to the steady growth of the national economy.