The Michelin Bus and Coach Specialty Store is a high-end storefront that focuses on the sales, consulting, and service of truck and bus tire users. The Michelin Bus and Coach Store not only has a unified national storefront image, but also has a unified layout, decoration and service standards. Users can enjoy Michelin's professional services in a clean and comfortable environment: tyre disassembly, inflating, tire exchange, driving and balancing, tire alignment, front-wheel steering shaft tire exchange, groove ditching, and refurbishment. These services are directly related to the day-to-day safe operation of trucks and buses, the reduction of vehicle operating costs, and the improvement of transportation efficiency. In May 2007, the first Michelin Truck and Bus Specialty Store was opened in Sanhe, Hebei, creating a brand-new concept for the retail service channels of card passenger car tires. With its mature business model, the Michelin Truck & Bus Specialty Store has achieved rapid development in a year. With professional services, Michelin helps users successfully reduce operating costs while improving the safety of transportation. Michelin (China) Investment Co., Ltd. Card Bus tire market and sales director Mr. Ke Situ said: "In order to ensure the realization of the three core values ​​of the Michelin card bus specialty store, store image upgrade, professional shop staff training, standardized service operation process management and Michelin's professional sales team support will be the four core components of Michelin's brand new card and bus specialty store project.†“Our goal is to establish a model of service in China's card and passenger car industry through the Michelin Truck and Bus specialty store, and ultimately achieve the safety of card passenger car users. The concept of “further benefit,†and at the same time, under the premise of guaranteeing professional service quality, we will expand the network of Michelin Bus and Bus specialty stores to 300 in 5 years and serve our users in a more convenient way.†For a century-old multinational company, Michelin has always stood at the forefront of technological innovation, creating a safer, more efficient and more comfortable driving experience for its customers. Michelin is headquartered in Clermont-Ferrand, France; it now employs 129,000 people worldwide; has 69 factories in 19 countries and has sales and marketing organizations in more than 170 countries. Michelin has research and test centers in the United States, Europe, Japan, and Shanghai, China, and six rubber plantations in Brazil and Nigeria. In 1989, Michelin came to China. In the spirit of a hundred years of innovation, Michelin brought advanced technology and high-quality products to China, and set up its first joint venture in Shenyang at the end of 1995. In 2001, Michelin teamed up with Shanghai Tire & Rubber (Group) Co., Ltd., one of China's largest tire manufacturers, to form Shanghai Michelin Warrior Tire Co., Ltd. Currently, Michelin has more than 5,500 employees in China and is committed to the continued development and growth of Michelin in China.
On July 16, 2008, Michelin (China) Investment Co., Ltd. announced that the 50th Michelin Truck and Bus Specialty Store officially settled in Maoming, Guangdong. The move marks another important step in Michelin's retail and retail service channels, and further implements Michelin's philosophy of “further, safer, further benefits†in the field of customer service for passenger car tires. At this point, Michelin has 1800 retail and service channels in China to ensure that users can easily and conveniently enjoy Michelin's professional products and services. “Michelin wants to bring “safer and further benefits†to Chinese users is not just an idea, but also a whole process of putting ideas into action. Michelin's professional truck shop is Michelin's channel service in order to achieve this goal. Strategic initiatives. Mr. Kostu, Card and Tire Market, Sales and Marketing Director of Michelin (China) Investment Co., Ltd. said, "The Michelin Truck and Bus Specialty Store has created three core values ​​for end-users, retailers and Michelin: for retailers and This will significantly increase its tire service professionalism. It will also mean a broader business platform and more opportunities for wealth. For end users, it will provide them with comprehensive protection for the safe operation of vehicles and continuously reduce vehicle operating costs. Continuously improve the efficiency of vehicle transportation; for Michelin, it will increase the satisfaction of end-users."