The reporter learned from the 2008 China Forest Products Industry Association's Year of Credit and Corporate Activity Week held in Guangdong in early July. In 2007, China's wooden floor production was 361 million square meters, ranking first in the world. China Forest Products Industry Association Flooring Professional Committee predicts that by 2010, China's floor production will reach 500 million square meters, an average annual increase of about 13%. However, the flooring industry is also faced with mixed brands, a small number of independent intellectual property rights, serious homogeneity, low-level competition and other internal and external problems. To this end, some floor brands such as “Nature,” “Life Home,” “Fulin,” and “Pakao,” have begun to increase their efforts to build a technological innovation system that combines companies as the mainstay, market orientation, and a combination of production, education, and research.

During this week's event organized by the China Forest Product Industry Association and the China Industry News Association, a delegation consisting of experts, scholars, and association leaders visited the flooring companies in the Pearl River Delta and organized the development of China's floor future trends. forum. According to Hu Yingwen, deputy secretary-general of the China Industry News Association, floor brand companies have increased their investment in innovation. It is thanks to this investment that “Life Home” has its own laboratory for wood and new products, and has internationally-acclaimed R&D and quality testing equipment. “Ying Bin Nature” has established a domestic first-class product R&D technical laboratory with 18 articles. High-standard manufacturing production lines, 68 sets of computer numerically controlled steam drying equipments at the international level; Fulin Woods has established the Fulin Technology R&D Center in cooperation with the Chinese Academy of Forestry. These measures indicate that the Chinese flooring industry has changed from simple imitation to self-development and self-innovation in the past, and competes in domestic and international markets with high-tech as its core competitiveness.

Zhang Lin, President of the China Forest Products Industry Association, said in an interview with reporters that the flooring industry must first attach importance to innovation and R&D of the enterprise, pay attention to the technological content of products, and increase the function of the products; secondly, through technological innovation, efforts should be made to increase the multiplex of wooden flooring. Value, for consumers to provide value-added services; Third, through scientific and technological innovation and technological progress, expand solid wood flooring, solid wood composite flooring species, to ensure the sustainable development of the industry.