Improve user awareness of the country’s three trucks
Moderator: It seems that as a company, it must follow the national policy. Minister Wang asked you to talk about this. In the face of this kind of customer, they have the need to change the country's three cars, but there is no money. You must sell cars. What should you do?
Wang Guangyu: We think there are several aspects here. The first one we believe is that the full implementation of the three national environmental protection standards will, in the long run, be more positive than our earlier concerns and speculations. We believe that from the implementation of the National Three Standards, it has driven the development of the entire industry with technological advancement. It has also enabled our own branded commercial vehicles to increase the content of technology and increase the value of use for users. Our two markets at home and abroad have also enhanced our competitiveness in the international market. I think the positive significance should be more obvious, and with the further implementation of this standard, it is far-reaching.
For users, after all, light trucks are different from heavy trucks and other cars. At present, companies like us are basically implementing the technical route of the International Standard No. 3 strictly. That is to say, the “high pressure common rail system†is fully utilized. At present, the cost of a set of 10,000 to 20,000 yuan is obvious. Well, I think, now that we are speaking as a company, especially as the main manufacturer of commercial vehicles in China, we have the responsibility to take the lead in implementing the standards, and we must also help the country and help all parties concerned.
We must use our own marketing network and service network system to allow our customers to understand and agree with him. He knows how my costs have increased. The money I spend is worth the money. What is it to buy? This is the first step. The second, after all, this is an upgrade of technology. There are a large number of user drivers who are accustomed to mechanical operations. Now that they have finished upgrading, they are basically electronically controlled. In this also let them master the principle of use. On July 1, we set up a platform at Yang Bin to organize the driver of the country’s three light trucks. We arranged for related personnel and professionals from engine companies to train them and let them master the product. use. As for cost perception, I think there is also an issue of international parity. Our commercial vehicle is only one-third of the price of the internationally equivalent product. In comparison, we are the third country to implement, upgrade, that is, an additional 10,000 yuan, compared with the same type of international products is still very favorable.
Moderator: I have just heard you introduce three doubts, one is that you speak JAC light truck mainly through some of the user's cognitive training, to allow them to accept the country's three products for this purpose. But in terms of marketing methods, do you have any measures? For example, we know that cars, including buses in commercial vehicles, have all launched mortgage business. Just now Yang is very proud to say that Chaochai Business is a full purchase, but for those customers who do not have the full capacity to change cars, will JAC have a mortgage for marketing?
Wang Guangyu: This specific operation is called a matter of operation. We first mentioned that there are many forms of payment for dealers among customers. This is a basic operation mode. For users, there are various local banks in various places. A set of systems, as well as commercial credibility, is not what we give.
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