In 2014, under the backdrop of a depressed market economy and weak industry demand, Hande Company still achieved remarkable business performance. The sales achieved in the whole year increased by 2% over the previous year, which was higher than the growth rate of the heavy truck industry. Among them, the bridge assembly exports Volume increased by 65% ​​from the same period of 2013. The good year of this year has not only benefited from the Group's good development momentum, but also is inextricably linked with the company's hard work, strengthening management, innovation mechanism, and transformation and development. Success is the achievement of customers In 2014, the Hande company's marketing system focused on the core values ​​of “achievement customers†to carry out various tasks and established a marketing thinking model that aims to solve customer problems. In the domestic market, we actively promoted the use of terminals to promote the market, carried out work in different regions, actively approached customers to solve problems, and continued to train host plants, service stations, and end users, greatly improving customer satisfaction and loyalty, and developing domestic There are 8 new customers and guarantee the achievement of the export target. In the international market, the company's marketing strength and market development capacity have been continuously improved in terms of market analysis, quality improvement, network construction, and customer training. The export volume of the bridge assembly has increased by 65% ​​compared with last year. At the same time, we kept a close eye on our target customers and actively sought cooperation. Substantial progress was made on some key projects, laying a good foundation for further expanding the international market. R & D in the face of the market The establishment of the Hande company's technical center has greatly enhanced the company's soft strength in product research and development, gave full play to the centralized advantages of the technological system, and played an important role in solving the issue of quasi-fast, fast, and win-win products. Since April 2014 put into trial operation, Hande technology systems to fully cooperate to market demand-oriented, joint marketing, customer-oriented, to build a new product development platform, greatly enriched the bus bridge, cards and axles The products of the axle series of the project, some of which fill the gap in the domestic industry, have laid a solid technical foundation for the high-end products. Quality Drive Market Quality is the most effective weapon in the market. In 2014, the company focused on product quality, improved product quality, and won a reputation and loyal customer base for the product. In August 2014, the Quality Management Department of Handel Corporation deployed personnel resident technology centers to work with R&D personnel to sort out possible problems in the project and prevent them from being resolved. This ensures the consistency of product R&D from the process to the results and fully satisfies the requirements. Customer requirements. In order to ensure the quality of the purchased parts, the company plans to implement the quality management improvement project of the purchased parts, moves the quality management of the purchased parts to the supplier, and establishes a PPM evaluation system for the purchased parts. In terms of after-sales service, the relevant departments of the company joined hands with suppliers to provide stationed services to some service stations, which reduced the number of failures and costs by 40% over the same period. At the same time, various types of quality management such as the manufacturing process are also continuously being developed and efforts are made to achieve full coverage of quality management in 2015. In order to realize the company's goal of “self-manufacturing parts for 2 years and purchase parts for 3 years to reach international standardsâ€, in 2014, Hande company fully carried out the “Quality Upgrade†project, and the production system was the top priority of the company and walked in the quality upgrade. The forefront. Among them, the production system plans to establish a product upgrade promotion organization, clear seven key tasks, extension, heat treatment, and assembly to establish the index system of each production unit, from the system, system level, identify the company-level, branch-level, team-level three Typical quality problems have effectively improved the quality of self-made parts. In-depth transformation depends on talent promotion For enterprises to further transform, the greatest driving force is the excellent talent team. The Hande company regards talent engineering as the first priority and pays special attention to the improvement of the capabilities of the cadre team. In 2014, Hande focused on leadership development, strengthened personnel training and employee training, and completed the 2014-2018 human resources strategic plan, clarifying the company's human resources management direction and goals. In order to promote the operation efficiency and performance improvement of the company, Hande Company has carried out the optimization work of the performance center's performance compensation system, effectively stimulating the dynamism of the technical personnel and the enthusiasm of improving the professional level. Collaborate with consulting companies to implement the Cadre Competency Model Construction Project to model and evaluate the cadre's ability and quality, which provides a strong basis for the follow-up cadre training and ability improvement. At the same time, the establishment of key job performance evaluation systems, the upgrading of skills personnel, and the regular review of institutional processes have effectively increased the efficiency and management of the work. Looking back at 2014, Handee went through an extraordinary year in the tide of reforms. Looking ahead to 2015, the reform process continued to deepen, the market outlook was rapidly changing, and the economic situation was not optimistic. In the context of the transformation and upgrading of the Chinese auto parts industry, only Only by seizing new opportunities, adapting to the new normal, practicing internal strength and quick transformation can we always be at the forefront of the industry and promote our own leapfrog development.
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