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In 2005, China’s heavy truck market experienced an unprecedented winter. After experiencing a rapid growth of 45% in 2004, the negative growth of heavy truck production in 2005 reached 35.73%. Within two years, the drop in the heavy truck market reached 70%, and almost all heavy truck manufacturers did not complete their expected production targets last year. In 2006, the heavy truck market will show what kind of trend? Ups and downs in the domestic market
In 2006, with the start-up and reorganization of China's truck market, both the famous large-scale enterprises and the emerging auto dark horses have stepped forward in their attention and expectations. In the face of a market drop of 70% last year, almost all domestic and foreign heavy truck companies believe that the implementation of macro-control by the country has seriously affected the sales of trucks. However, even if the market fluctuates, there are no pauses between the companies. The National Development and Reform Commission recently announced a number of new automobile manufacturers. China National Heavy Duty Truck Group Co., Ltd. Chongqing Yunhe Special Purpose Vehicle Co., Ltd., jointly established by Sinotruk and Chongqing Yunhe Group, is on the list. By then, many models such as China National Heavy Duty Truck, Chongqing Heavy Duty Truck and Dongfeng, Hongyan, and Valin Motors will launch a new round of competition in the market.
As for the domestic market of heavy trucks this year, business people are still worried that they generally believe that a major turnaround in the market in 2006 is very difficult, because from the current situation, there are no favorable factors on the policy level, but different The region will also have different performance due to different economic development speeds and scales.
Shenzhen market usher in opportunities
With the rapid development of foreign trade in Shenzhen and the Pearl River Delta, Shenzhen Hong Kong has achieved a container throughput of 16 million TEUs per year, ranking fourth in the world. Among the world’s top 500 multinational companies and internationally renowned logistics companies, more than 100 companies have settled in Shenzhen. Correspondingly, at present, there are more than 20,000 heavy-duty trucks and trailers in Shenzhen. In recent years, the sales volume of heavy-duty trucks in Shenzhen has also been more than 3,000, and each year has been increasing.
According to the number of cards on the heavy trucks in Shenzhen in 2005, although imported brands such as Volvo, Mercedes-Benz and Hino have good market performance in recent years, it is an indisputable fact that they will decline year by year. Domestic brands accounted for 90% of the market share, of which Dongfeng, China National Heavy Duty Truck, and FAW's liberation brands accounted for more than 50%. The Qingling, Auman, etc. as the second group, sales have also exceeded 100 vehicles. The most eye-catching is the new brands that entered the Shenzhen market in the second half of last year. Their brand-new styling and humanized interior attracted the attention of many companies and distributors. Among them, brands such as JAC Gehlfa, Anhui Hualing Heavy Duty Truck, and Nanxi Lingye all expressed that they value the Shenzhen heavy truck market and hope to compete with traditional strong brands.
Today, Shenzhen has become a hotly contested place for heavy trucks. Almost all domestic heavy truck brands have set up sales and service centers in Shenzhen.
Independent brand launch challenges
At the beginning of 2006, independent brands began to exert their power in the heavy truck market. FAW Group Jiefang Truck Co., Ltd., Beiqi Foton Motor and other large companies are combing and consolidation. A new batch of heavy truck companies is also poised to gain momentum, among which the industry is particularly focused on the Hualing Heavy Trucks.
As an emerging domestic self-owned brand in the heavy truck industry, Hualing Heavy Trucks is aiming at the trend of heavy trucks and high-end development of logistics trucks, as well as the relative lack of cost-effective products at the high-end heavy-duty truck market in China at that time, with a differentiated product positioning. Heavy-duty trucks with a capacity of 300 horsepower or more achieved the three-step strategy of replacing imports, exports, and self-use with product advantages. It is reported that since the Hualing Heavy Truck was officially launched at the end of October 2004, not only domestic sales have been gradually increasing, but last year there were 500 units exported to Algeria.
At the Valin Motors 2006 Business Conference on February 28th, Ding Gurong, Marketing Director of Valin Auto Group, briefed the reporter on the European high-profile and narrow-body vehicles that will be listed in the near future. The two models of Valin's latest models represent The latest upgraded products made by domestic brands.
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