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Fendt is a renowned name in the agricultural machinery industry, celebrated for its high-quality and powerful tractors. With over 80 years of experience, Fendt has built a strong reputation for innovation and reliability. While it's best known for its premium high-horsepower tractors, the company also offers a wide range of equipment, including combines, telehandlers, forage harvesters, balers, planters, and applicators.
Fendt enjoys a strong market presence in Germany and consistently ranks among the top brands in terms of customer satisfaction according to German farm equipment dealers. The brand also performs well in DLG’s farmer surveys, highlighting its strength in brand loyalty, awareness, and positioning.
The history of Fendt dates back to 1930 when it introduced the Dieselross, the first European six-horsepower small tractor equipped with a mower and mounted plow. In 1995, Fendt made a major breakthrough by launching the 926 Vario, the world’s first high-horsepower tractor featuring a continuously variable transmission (CVT), at Agritechnica. This innovation marked a turning point in agricultural technology.
In 1997, Fendt was acquired by AGCO Corporation, a leading global manufacturer of agricultural equipment. AGCO operates under five core brands: Fendt, Challenger, GSI, Massey Ferguson, and Valtra. Its products are distributed through 3,150 independent dealers and distributors across more than 140 countries.
Over the years, Fendt has expanded its product line significantly. In 2002, it added harvesting equipment such as the C-Series combine, round balers, and square balers. It has also continuously improved its signature Vario tractors, enhancing their horsepower and functionality.
Fendt's sales are primarily concentrated in Europe, where it holds a 9% market share in Western and Central Europe. The German and French markets account for about half of its European sales. Recently, the brand has been making a stronger push in North America, as evidenced by its large display at the 2021 Farm Progress Show in Decatur, Illinois, where it showcased the latest Vario tractors and the Ideal combine.
Most of Fendt's manufacturing takes place in Germany, with its high-horsepower tractors produced in Marktoberdorf and its high-power combines manufactured in Breganze, Italy. The company also has two manufacturing facilities in the United States—Jackson, Minnesota, and Hesston, Kansas—supporting its global operations.
Fendt's product lineup includes various Vario models, from the Fendt 200 Vario up to the Fendt 1100 Vario MT. The brand also offers a range of combines, including the Ideal, L-Series, E-Series 5225, E-Series 5185, and C-Series.
One of Fendt's most significant innovations is the Vario transmission, introduced in 1995. This continuously variable drive system revolutionized the industry by combining the efficiency of a quick-shift gear with the smoothness of a continuous drive. As one of the engineers involved in the development, Richard Heindl, explained, the goal was to create a tractor that could operate seamlessly in any direction and at any speed without jerking or losing traction. This allowed farmers to focus on their work rather than on shifting gears.
Today, Fendt continues to lead in agricultural technology, offering cutting-edge solutions that enhance productivity and efficiency on farms around the world.
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