·Chinese car companies want to build domestic electric sports car

According to the US "Wall Street Journal" report, Lu Qun's idea is to design and build an electric sports car that is cheaper than European imported fuel sports cars. If his vision is successfully realized, Lu Qun's first domestic electric sports car will be put into production at the end of 2016 and will challenge similar styles of large foreign companies.
The Great Wall Huaguan Automotive Technology Co., Ltd. led by Lu Qun has a good track record. The company has designed fuel vehicles for joint ventures including Zhejiang Geely Holding Group, Jiangling Motors Co., Ltd. and Dongfeng Motor Group Co., Ltd.
British automaker Aston Martin also plans to launch an electric sports car and sell it in China. In addition, from Tesla to Toyota, almost all car manufacturers are gearing up to prepare for the electric car in China. market. Aston Martin’s CEO Andy Palmer said that he only knows that, apart from the Great Wall’s crown, at least two companies are planning similar electric vehicles.
Electric vehicles are tempting because the Chinese government has vowed to make great efforts to support the development of electric vehicles to solve the air pollution problems caused by traditional cars. The Chinese government also hopes to further consolidate energy security by developing electric vehicles to reduce dependence on imported gasoline. China Association of Automobile Manufacturers said that last year, China's electric vehicle sales climbed to 18,000, which is four times that of 2013. However, for Chinese electric vehicle manufacturers including Tesla, success is not easy.
Shenzhen BYD, which is backed by famous investor Buffett, has been working hard for years to win people's attention. According to BYD, last year, the company sold about 21,000 pure electric vehicles and plug-in hybrids. Tesla sold 32,733 vehicles last year. Tesla did not disclose its sales in China, but last year, Tesla's Asian sales accounted for 15% of its global sales.
According to the report, the challenges faced by electric vehicles include the generally high price, and it is also a difficult problem for large-scale establishment of charging stations and other supporting facilities in a country with a vast territory like China.
Lu Qun said that one solution is to give customers a reason to buy an electric car. The sports car, the high-end goods favored by the wealthy class in China, fits this well. Lu Qun plans to use the company's first pure electric sports car "Event" to enter the high-end market. Once the brand with the 蜻蜓 trademark has established its market position, Great Wall Huaguan will then launch low-cost electric vehicles and enter the market in batches.
Recently, Great Wall Huaguan showed three cars, including two high-end cars. It is said that the car has a battery capacity of 48 kWh and an acceleration of 4.6 seconds per 100 kilometers. It is reported that the car can be fully charged for 250 kilometers, and can be charged within six hours using the standard 220 volts. The company did not disclose the price of the car, but said its price is far lower than the price of imported sports cars.
Industry analysts expect the price of this "promising" sports car to be around 700,000 yuan ($115,000). In comparison, the Maserati GT sports car is priced at RMB 1.95 million in China. Industry observers say that electric vehicles have been around for a long time, especially for small factories like the Great Wall Huaguan, which are faced with high investment in plant facilities and face difficulties in establishing brands. The report said that for potential competitors who did not have Aston Martin's more than 100 years of glorious history, Palmer commented: "I don't think this is a crazy move, but the road ahead is indeed full of traps. ”
Great Wall Huaguan said it has realized these challenges, but it is confident that the future vision is good, and it has the confidence to break through any difficulties that may arise. Lu Qun chose Suzhou, located in eastern China, as the production base of the Great Wall Huaguan, and hopes to start construction this year. The company refused to disclose the amount of the investment. In the end, if Great Wall Huaguan can successfully enter the Volkswagen sedan market, he hopes that the company's output this year will reach 500,000. Lu Qun said that the Great Wall Huaguan plans to single-handedly slam the electric vehicle market, but does not rule out that it may cooperate with other companies.
Before 2003, Lu Qun was the chief engineer of China Jeep Cherokee. Lu Qun said that his dream is to create a "promising" brand with China's smart phone millet, e-commerce Alibaba and drone manufacturer DJI, and help China upgrade from low-cost car manufacturing to real car innovation. .
This is a demanding requirement. Bill Laso, general manager of Gaofeng Consulting, said that China's large network and technology brands have succeeded in bringing business model innovation to their customers.
However, Lasso said that the way the Great Wall Huaguan and the Chinese Internet company are different. “The way they do is product and technology-led innovation. It’s not a business model innovation. They might be able to build a cool sports car and sell hundreds or even thousands of cars. But they can make special Is Sla like that? For a small company like the Great Wall Huaguan, this is a bit too difficult."
Odid Schenka of the Ohio State University's Fisher School of Business said, "When a technology is destructive, newcomers still have an advantage over the old." Moreover, he said that the Chinese government is eager to provide assistance to national brands through tax cuts, export tax rebates, and government procurement priority care to foster the best of China's electric car brands.
However, for the Great Wall Huaguan, in order to get such benefits from the government, it must first show its own value, proving that it can withstand such assistance, because it is not a few competitors.

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