Machine Tool Industry Joins Mobile APP Marketing Force

At present, more and more companies are aiming at mobile APP marketing. Especially in the application market, various types of APP download reactions are intense, and some APP applications show that the number of downloads has reached 10 million times. Today, with the rapid penetration of e-commerce into various fields, companies in various industries are striving to develop APPs to join the ranks of marketing forces. How the machine tool industry advances with the times, makes full use of mobile phone APPs to carry out marketing and procurement, and seizes the market to become a production and sales enterprise. The problems that must be faced.

Due to the high technical precision, weight and volume of the machine tools, the large transaction amount and complicated transaction process, the trading mode of the machine tool has been stuck in the traditional mode of on-site trading. A major role of the PC-side e-commerce website is only reflected in the brand's In the transmission of promotion and information consultation, actual online transactions are more difficult to complete. Mobile phone APP marketing has great advantages in improving the brand image of machine tool companies and transmitting corporate information. The effect that can be obtained is also very obvious. At the same time, the development of suitable trading modes for machine tool manufacturers will certainly become a major brand for all major machine tool companies. , a magic weapon that rises rapidly.

The machine tool industry's mobile internet platform, “Jin Jitong”, which was founded by Dongguan Jinming Industrial Investment Co., Ltd., has gained great popularity among many machine tool companies and distributors in the industry once it is on the line. The mobile platform adopts a combination of online and offline transactions, which is a flexible and standardized e-commerce platform created for machine tool companies. The application of this APP has changed the traditional media marketing promotion aimless, unable to accurately cover the weaknesses of a specific group of people, the platform companies can directly face the audience, as long as the user downloads the APP application, it can lock in potential users, enhance the viscosity of the customer Degree, clicklessness is reduced, so that companies can more accurately find the target audience, thus quickly and efficiently achieve promotion and marketing goals.

From the aspect of content, in addition to providing machine tool companies with free presentations of corporate image, product images, information consultation, and technology exchange to build a corporate brand image, the Golden Machine Access APP platform also constructs a new online trading model for online orders and offline transactions. The machine tool purchaser makes inquiries online about the products with intent to purchase and communicates with the supplier. Jin Jitong checks the orders as a third party, and then the buyers can trade offline according to their own custom.

Undoubtedly, mobile phone APP, as the first entrance to the fast-growing mobile Internet market, has gradually become a new trend in mobile Internet marketing for the industrial products industry, bringing great opportunities for the machine tool industry. The establishment of the Golden Machine Link allows more enterprises to use their Internet platform to flow through the Internet platform to the entire country and even the global market. Its establishment and development will certainly promote the development of the entire machine tool industry. For enterprises, only by following the pace of the mobile Internet era can we truly advance with the times.