LED lighting EU recently released "the latest energy efficiency regulations for LED lighting products", starting from September 1st, LED lighting products exported to Europe must meet the new energy efficiency standards, and gradually improve LED lighting products in three stages in the next three years. Energy efficiency standards.
According to industry insiders, after the implementation of this standard, the cost of related domestic LED enterprises that export to the EU business will further increase, and some SMEs may fall into operational difficulties.
Dehao Runda, Sanan Optoelectronics, Guoxing Optoelectronics, Xuelaite, Qinshang Optoelectronics and other related companies said that the survival of the fittest is the only way for industrial development, the industry will become more standardized, and resources will move closer to stronger enterprises. .
Enterprise costs will increase It is understood that the EU LED energy efficiency new standards are gradually implemented in three phases. Among them, the energy efficiency index in the second phase of 2014 is 0.2, which is 2.2 times that of China's current energy efficiency standards. After the implementation of the new standard, the cost of certification and random inspection for individual products must be increased by about 10,000 yuan.
Zhao Fei, deputy secretary-general of the Guangdong Semiconductor Light Source Industry Association, believes that for LED exports, the threshold will become higher and market competition will become more standardized. Specifically, the impact on LED large companies will not be great, because its own technical standards are relatively high; for some small factories, especially small factories that sacrifice quality for price advantage, their exports will be affected.
Some analysts pointed out that in order to meet the new energy efficiency standards of the EU, the production cost of the relevant export business of the enterprise needs to be increased by 200. LED lighting is still in the early stage of development, and the implementation of such regulations may lead to the gradual withdrawal of enterprises without technical, product and market advantages.
Dehao Runda’s Dongshou Deng Fei introduced that in the case of Dehao Runda, the LED international brand has been launched last year, and the high-quality LED light source and lighting products of German AEG and Whirlpool brand have been introduced to developed countries in Europe and America. The technical indicators are basically the same as those of Philips and OSRAM products in the local market. Therefore, the implementation of the new EU standards has little impact on Dehao Runda.
Snow Wright director and director of the Board of Directors Yu Shuzhong analysis, although many domestic products are 90100 lumens per watt, to meet the new standards of the EU need to improve the light efficiency level, will increase the cost of the corresponding companies in the chip and processing technology, but this is also the industry development An inevitable process, the product needs to gradually increase the number of lumens per watt year by year.
Industry Concentration Enhancement Industry veterans believe that from the perspective of the industry life cycle, LEDs face a cyclical process of price reductions, and supply and demand will reach equilibrium after reaching a certain critical point, and maintain a certain level of gross profit margin, spurring the next sales increase. However, many companies will gradually withdraw from the market due to lack of competitiveness in technology, scale, brand and market. The market will gradually concentrate on large companies and leading companies with special competitiveness.
Today, the adjustment of the industry has been confirmed by the heat of LED investment. After experiencing the investment boom of previous years, LED investment has gradually become more rational. Wu Mingming, director of the National Semiconductor Lighting Engineering R&D and Industry Alliance (CSA) Industry Research Department, believes that LED standards, testing, certification and other issues are imminent, and the market is in urgent need of regulation.
Relevant data shows that the scale of LED industry continues to grow. In 2012, the annual output value was 192.0 billion yuan, an increase of 23 compared with 2011. In the first half of 2013, the overall warming trend of the industry was obvious, the overall output value increased by 25, and the output of LED devices increased by 45.7.
The new standards to be implemented in the EU will definitely affect the relevant export enterprises, but mainly small and medium-sized enterprises. In the long run, it will benefit large-scale enterprises with strong strength, and the concentration of the industry is also the trend of the times. Guo Jianzhong, deputy general manager of Guoxing Optoelectronics, said.
Duan Zhu, an assistant to the chairman of the outdoor lighting industry, said that LED companies are currently branding and arranging channels, and the cost pressure is high. Adequate funds are the key to ensuring that LED companies can continue to invest in the competition. In fact, very small companies are okay, because their expenses are relatively small and can be maintained by orders. For medium-sized companies with sales ranging from tens of millions to 100 million yuan, their days will be more difficult. He said.
Industry expects the peak season effect Industry insiders pointed out that after the industry staged consolidation in July and August, the LED industry is expected to usher in the stocking tide of foreign Christmas season in September.
In addition to the Christmas effect, many streetlight projects, manufacturers to transform commercial lighting, home improvement and civil lighting procurement are also concentrated in the second half. Deng Fei introduced.
Yan Fuchun, general manager of Nanjing Maijiang Automation System Co., Ltd. introduced that at present, the domestic LED market is mainly for engineering, including municipal facilities and commercial lighting. Moreover, engineering needs are increasingly valued by value-added services provided by suppliers, such as system integration and The influence of the brand, etc., is a good thing for large companies. Although the current industry standards are still not perfect, the industry market is still a bit chaotic, but the future development trend is certainly good.
Yan Fuchun said: In the first half of the year, the sales of LED products of the company have doubled, and the second half of the year is the peak season of the industry, which is expected to be better. At the same time, the company's inventory is small, on the one hand because the company is mainly based on engineering channel sales, this model has less stocking; on the other hand, LED technology changes rapidly, new products are constantly being introduced, and stocking is also less.
The industry sentiment index in the third and fourth quarters will continue to increase. Zhao Fei analyzed that the LED channel construction method is similar to the traditional lighting channel model. Many LED companies have begun to enter the channel, and traditional lighting companies have also turned to the LED field to cultivate long-term positive market. LED technology changes rapidly, compared with traditional lighting, dealers generally stock less, there will be no obvious inventory pressure.

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