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Anhui Quanchai Power recently held a new product promotion event in Laizhou, where they showcased and discussed the performance of two newly developed engineering machinery engines. The event attracted local construction machinery manufacturers from the region, including key bosses and managers who were invited to participate and learn more about the latest innovations.
Anhui Quanchai Group Co., Ltd. is a well-known state-owned enterprise with assets exceeding 1.6 billion yuan. It is a leading manufacturer of single-cylinder diesel engines in China. As a listed company, Quanchai has built a comprehensive marketing network across 30 provinces, municipalities, and autonomous regions, consistently ranking among the top in production and sales. But why did the company choose to launch its new products in Laizhou, a county-level city in another province, rather than in major cities? According to the organizers, it was due to the strong market potential for engineering machinery engines in the area.
In recent years, Laizhou has seen rapid growth in the construction machinery industry, particularly in dump trucks, mini excavators, and loaders. A surge of manufacturers in the city has made it a key production base for construction equipment nationwide. Shahe Town, known for its strong industrial foundation, is home to nearly 60 construction machinery companies. To adapt to market changes, local enterprises have adopted a collaborative development model. In late 2004, the Shahe Construction Machinery Chamber of Commerce was established to support information sharing, technological innovation, business exchanges, and training among members. This initiative has helped elevate the overall competitiveness of the industry, giving rise to well-known brands like Laigong and Lugong.
The booming construction machinery sector has also driven the growth of related industries in Laizhou, creating an integrated industrial chain that includes equipment manufacturing, parts processing, vehicle assembly, and sales services. This has helped transform the city's manufacturing from traditional raw material production to finished product development. Today, Laizhou produces over 70% of the country’s dump trucks and more than 50% of small loaders, with the construction machinery industry contributing an annual output value of over 500 million yuan.