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On October 29, the Auto Industry Association of Henan Province and the Henan Automotive Circulation Service Industry Association jointly hosted a "Horizontal Product Management Seminar" featuring 36 renowned auto parts manufacturers from both home and abroad, including Valeo and Shanghai United Electronics, as well as over 140 auto parts distributors inside and outside the province. The event brought together industry leaders and experts to address current challenges in the auto parts market and explore new strategies for the growth and expansion of the Central Plains auto parts logistics center.
Liu Xiaoming, Secretary-General of the Henan Automotive Industry Association, led discussions with participants from across the country. They engaged in deep conversations about the evolving landscape of the auto parts industry, emphasizing the need for innovation, adaptability, and collaboration. With increasing diversity in vehicle models and consumer demands, industry professionals stressed the importance of continuous transformation and improvement.
Manufacturers shared how they have developed extensive product lines to meet the changing needs of the market. Distributors were encouraged to expand their market reach, adopt broader operating standards, and focus on offering multiple product options to increase sales and profitability. Huang Baoguo, General Manager of Pudong Co., Ltd., a subsidiary of Shanghai Automotive Industry Corporation, highlighted the importance of companies like Henan Volkswagen that successfully integrate manufacturer brand identity with dealer channel branding. This synergy helps create an open horizontal product network, enabling efficient market flow, improved market share, deeper penetration, and greater coverage—ultimately leading to mutual benefits for both manufacturers and end users.