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Fendt is a globally recognized brand in the agricultural equipment industry, known for its high-quality and powerful tractors and other farm machinery. With over 80 years of experience, Fendt has consistently set new standards in innovation and performance. While it's most famous for its premium high-horsepower tractors, the company also offers a wide range of products, including combines, telehandlers, forage harvesters, balers, planters, and applicators.
Fendt holds a strong market position in Germany, where it regularly ranks among the top brands in terms of customer satisfaction. It also performs well in DLG’s farmer surveys regarding brand strength, loyalty, awareness, and positioning. This reputation has helped Fendt maintain a loyal customer base across Europe and beyond.
The history of Fendt dates back to 1930 when it introduced the Dieselross, the first European six-horsepower small tractor equipped with a mower and mounted plow. In 1995, Fendt made a major breakthrough by launching the 926 Vario, the world’s first high-horsepower tractor featuring a continuously variable transmission (CVT), which was unveiled at Agritechnica. This innovation marked a turning point in agricultural technology.
In 1997, Fendt was acquired by AGCO Corporation, a leading global manufacturer of agricultural equipment. Based in Duluth, Georgia, AGCO operates under several well-known brands, including Fendt, Challenger, GSI, Massey Ferguson, and Valtra. AGCO’s products are distributed through more than 3,150 independent dealers in over 140 countries worldwide.
Over the years, Fendt has expanded its product line significantly. In 2002, it entered the harvesting equipment market with the C-Series combine, round balers, and square balers. The company has continued to enhance its signature Vario tractor by increasing horsepower and adding advanced features, ensuring it remains at the forefront of agricultural innovation.
Fendt’s sales are primarily concentrated in Europe, where it accounts for 92% of total revenue and holds a 9% market share in Western and Central Europe. Germany and France together make up about half of its European sales. However, Fendt has been making a stronger push into North America in recent years. The company had one of the largest displays at the 2021 Farm Progress Show in Decatur, Illinois, showcasing its latest Vario tractors and Ideal combine.
Fendt’s manufacturing operations are mainly based in Germany, with key facilities in Marktoberdorf for high-horsepower tractors and Breganze in Italy for its high-power combines. The company also has two production sites in the United States, located in Jackson, Minnesota, and Hesston, Kansas, where it produces tracked tractors and large balers.
Fendt's tractors include a wide range of models, from the powerful Fendt 1100 Vario MT to the more compact Fendt 200 Vario. Each model is designed to meet different farming needs, offering versatility, efficiency, and reliability. The company also produces several combine models, such as the Ideal Combine, L-Series, E-Series 5225, E-Series 5185, and C-Series, each tailored for specific crop types and field conditions.
One of Fendt’s most significant innovations is the Vario transmission, which revolutionized the way tractors operate. Introduced in 1995, this continuously variable transmission allowed for smooth, gearless operation, improving efficiency and reducing operator fatigue. According to Richard Heindl, a gear developer involved in the project, the Vario transmission was a game-changer that transformed agricultural machinery forever.
Fendt continues to lead the way in agricultural technology, focusing on innovation, sustainability, and customer satisfaction. Its commitment to quality and performance has made it a trusted name in the farming community around the world.
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