Located in the Yangtze River Delta where China’s economic development is the most rapid, the demand for logistics is very strong. It is also the first place where China’s privately-owned express delivery emerged. Tonglu County under the jurisdiction of the city is also known as “the hometown of courierâ€... The level of prosperity in Hangzhou's light truck market is also true. It is commensurate with its regional advantages. According to Hu Te, sales director of Hangzhou Dongsheng Automobile Co., Ltd., the annual update of light trucks in Hangzhou is about 11,000, and the demand for high-end light trucks is strong. In such a mature and competitive market, a "leadership" brand should be able to stand out and take advantage. However, the light truck market in Hangzhou is not the same as the reporter's imagination. Such a brand with overwhelming advantages did not appear. The Hangzhou light truck market is still in the situation of multi-brand separatism and advantages and disadvantages. Multi-brand segmentation markets are each king In 2016, the Hangzhou light-card market, which appeared to be rather silent due to the G20's hosting, has been surging since 2017. In the absence of the first month, Dongfeng Light Truck Co., Ltd. held the listing ceremony of the first new car 2017 Dongfeng Kaipute ZD30 in Hangzhou. This high-profile and new car equipped with numerous preferential policies has taken the lead in the fight for the Hangzhou light truck market. Because factory shutdowns, line restrictions and other factors suppressed the market demand for one year and began to gradually release this year, light truck dealers stated that sales volume in the first two months of the year has been greatly increased compared to 2016. According to this trend, 2017 is very Worth looking forward. “In 2016, our sales volume of light trucks was only over 800 vehicles, which was basically incomparable to the 1,500 units in 2015. The decline was very large. In fact, according to the normal market conditions in Hangzhou, last year was far more than this sales volume. After the end of G20, demand gradually released. We also hope to win this year," the dealer told Commercial Auto News. In a situation where the situation is generally favorable, the situation of multi-brand separatism in the Hangzhou light truck market is also expected to change. It is reported that the light truck brands that perform better in the Hangzhou market and can be counted as one of the separatist parties mainly include Jiangling, Jianghuai, Futian, and Dongfeng. The market share is between 8% and 20%. The performance of each brand in the market segment is also Each has merits and demerits. “The Hangzhou light truck market is not the same as some other places. There is not a particularly strong brand that can form an overwhelming advantage in the market. From the perspective of market segments, each brand has a relatively good subdivision. In the field, Dongfeng light trucks are relatively advantageous in the scattered and express delivery markets, and other market segments may have more obvious advantages in other brands. From the perspective of sales volume, you basically sell well this year, and I will sell well next year. Can always lead." Said the dealer said. The formation of this situation is inseparable from the local freight form in Hangzhou. According to reports, the Hangzhou freight market has brought together various logistics forms such as dangerous goods, cold chains, express delivery, miscellaneous goods, and agricultural and sideline products. The customer needs are also complex and diverse, but the degree of concentration is not high. Although Hangzhou is the birthplace of “three links and one passâ€, Tonglu also has the reputation of “hometown of private courierâ€, but this does not bring much benefit to the Hangzhou light truck market. In this regard, light truck dealers stated that "'Three links and one reaches' and other courier companies are mostly based in Shanghai, and the courier company's own vehicle purchases are mostly carried out through the head office. Therefore, although originated in Hangzhou, we have not How much light." High-end light trucks become "gunfire" focus On the day Dongfeng Capt. ZD30 was listed, the event site oppositely placed two rows of vehicles. Compared with the Kapet ZD30 that was listed on the day, it was the Dongfeng Dolika that won the 2016 China International Trucking Fuel Contest. The reason why Dongfeng Dolika is focused on is also a reason. Hutt said: “In the economic light truck market, Dolika has performed well and is an important part of the company’s light truck sales.†For some time, Dolika was the Dongfeng light truck in Hangzhou. The fast volume has contributed a lot. However, the market is changing rapidly. With the changes in market demand and the intergenerational renewal of transport entities in recent years, the product mix of the Hangzhou light truck market has also undergone new changes: High-end light trucks have become new high ground that the industry is scrambling to seize, and market share can gradually become economical. Light trucks are shoulder to shoulder. Today, the high-end light truck market has become the most concentrated place for the “lighting†of the Hangzhou light-card market, and this is seen by some dealers as closely related to the driver’s generational succession. “The rejuvenation of drivers has become a major trend in the entire freight industry. Older drivers retired. After 80 and 90, drivers gradually became the main players in the freight market. The demand for car purchases also began to change. Compared with older drivers. In contrast, younger generation drivers have put forward higher requirements for the appearance, configuration, comfort, and entertainment of vehicles.†Hutt pointed out that changes in such users’ demand for cars will target the high-end light trucks. Changes in user needs have also affected the adjustment of the product structure of the light trucks in the market. In the future, whoever occupies high-end light truck positions will be the most likely to stand out in the context of multi-brand separatism. Whose high-end light truck brand's "fire" is the fiercest? In the end, we must return to product strength. It is reported that the major competitors in the current high-end light truck market in Hangzhou are Jiangling Shunda, Jianghuai Shuai Ling, Futian Oumac, Dongfeng Kaipute. So, which products have the strongest product strength? Jiangling Shunda Jiangling Shunda's JX493 engine, as a domestic model of the Isuzu 4JB1, has inherited the excellent performance of Isuzu to a large extent. Its fuel-efficient and durable performance has always been highly praised in the industry. In addition, Jiangling is of high quality and the residual value of second-hand cars is generally higher than that of competing products, which also makes Jiangling light trucks' competitiveness significantly higher. It is a powerful contender for the high-end light truck market. In the Hangzhou market, Jiangling Shunda has a relatively high market share. Jianghuai handsome bell Futian Ou Mako The chassis optimized by Foton omacle Benz and the Cummins ISF 2.8-liter engine are derived from the high-speed reinforced full-rigged chassis optimized and upgraded by Mercedes-Benz heavy trucks. It has good stability and reliability to meet high-speed heavy loads. The main performance components of the engine are provided by the world's most well-known parts and components companies, successfully passed the national 1000-hour discharge endurance test, and B10 has a longevity of 300,000 kilometers. The superior bearing capacity and durability also make Futian Ouma highly competitive in the high-end light truck market. Dongfeng Kaipute On February 18, Dongfeng Capt. ZD30 was listed in Hangzhou, and Hangzhou Dongsheng officially launched the Dongfeng Kaipute model of the National Five Standard to the high-end light truck market in Hangzhou. It is reported that Dongfeng Kaipute ZD30 uses NISSAN ZD30 engine + Fast All-Al 6-speed transmission + Dongfeng Dana Red Bridge power matching, reliable, strong, comfortable performance is also very much in line with the needs of Hangzhou high-end light truck market. Huter said that the CapitaLand ZD30 has a certain degree of improvement in cost-performance and competitiveness compared to the previous National IV models, especially with strong price support from manufacturers, with the latest listing of the KDZ equipped with the ZD30 engine. The five models of the special K6 country are only 2500 yuan more expensive than the Capt State four models equipped with the D28 engine, and the manufacturers have given great support for the entry of this model. In 2017, the Hangzhou high-end light truck market will add another competitor. In 2017, the emergence of demand for light trucks in Hangzhou will usher in a new round of fierce competition. In particular, this year has attracted the most high-end light truck market with the most attention and potential. Who can stand out and occupy the market commanding heights? let us wait and see! 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Hangzhou high-end light truck market will add
JAC Shuai Ling is also a strong force in Hangzhou's high-end light truck market. Its competitiveness is mainly reflected in the chassis. Jianghuai Shuai Ling used the industry's No. 1 JAC chassis, and the 6,000-ton press frame of high-manganese steel frame was stamped and formed to match ingot beams, front and rear bridges with large tonnage, and reinforced longitudinal beams. The vehicle's bearing capacity is stronger and safer.
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