Ming Yang Science and Technology: positioning to be accurate, refinement does not demand quantity

In recent years, China's automobile market has developed greatly, and foreign-funded enterprises have entered China to seize the market in an attempt to win a "one cake" in "the world's largest auto market". In the face of foreign-funded enterprises with high-end technologies and mature management systems, domestic companies are under pressure. This is especially true of private enterprises without national policy preferences and financial support.

Wujiang Mingyang New Material Technology Co., Ltd. was established in May 1999. There are more than 100 people in the development so far. The engineering technology and management personnel account for 40% of the total. Mingyang has its own R&D technology center and technical specialist, and its R&D investment proportion Up to 6%-7% of company sales. It is understood that Mingyang has four series of products: lubricating bearings, metal injection molding, powder metallurgy and cold extrusion. They are widely used in the automotive industry, computers, communications and electronics, medical equipment, military industry, mechanical equipment and hardware tools, etc. Application development in automotive parts. According to Wang Mingxiang, “Powder metallurgy is the flagship product of Mingyang. At present, the company has two product lines: the development of metal injection molding and traditional powder metallurgy suppression is relatively stable and strong.”

As a domestic private enterprise, under the pressure of competition from large-scale enterprises such as foreign companies and state-owned enterprises, Ming Yang Technology has been recognized by top 100 global auto parts companies through its commitment to its own development. "Mingyang's customers are mainly world top 500 and have established a good and stable cooperation relationship with each other." When it comes to how Ming Yang stands out from its competitors, Wang Mingxiang said, "There are two The following factors: First, the quality system of Mingyang is relatively complete, and zero-defect quality can be ensured; second, Mingyang's management system is refined, which can lower the cost at the premise of ensuring quality and performance.”

In addition, foreign trade also learned that Mingyang has attracted more and more partners by virtue of its decade-long experience in cooperation with world-class companies and its good reputation. Wang Mingxiang emphasized that "Mingyang will achieve today's results. It is particularly important that we will do everything we can to overcome various problems in order to meet the requirements of our customers." It is this "to complete the task of unconditionally guaranteeing the customer's quality on time." "The hard work has been recognized and praised by customers.

Ming Yang Technology achieved today's results for the same reason. “We have our own clear positioning, and we don’t look for quantity for refinement. The company is positioning itself on high-value-added products, focusing on it and doing it professionally, and putting its limited resources and energy on the right things, so as to realize step by step. Ming Yang's corporate value."

If we say that a good corporate system is the result of collective wisdom, then the orderly management of the company is the embodiment of a leader's ability. "First of all, we must 'do not use suspects and use no doubt', we must absolutely trust our employees, and provide them with all aspects of resources and financial support; Second, the company allows employees to fail. Failure is not terrible, the key is to find from the summary The problem lies in solving problems and making progress. In addition, the company will improve the employees' own abilities as the responsibility of the company. Only in this way will the company and the employees develop together.” In the interview, Wang Mingxiang talked about his employment in management. It is not difficult to see that this is another "weapon" to promote the continued development of Ming Yang.

The competition in the domestic auto industry has become increasingly fierce. It may be difficult for many "masters" to seek survival and even "top-notch". But it is not impossible. Wujiang Mingyang New Material Technology Co., Ltd. is a positive example. At the end of the interview, Wang Mingxiang stated that “Mingyang will insist on relying on large companies and continue to open up domestic and foreign markets in order to achieve greater breakthroughs and development.”