Xu Xianping as general manager of FAW listing will be realized by IPO

Xu Xianping, General Manager of Any Automobile After nearly 260 days of competition, Xu Xianping, Deputy General Manager of FAW Group, stood out among many competitors and became the new general manager of FAW Group.

"As FAW Group's general manager confirmed, FAW's organizational structure is further improved, and the overall pace of listing will be further accelerated." As early as July when few people were concerned about Xu Xianping, an automotive analyst said that once FAW Liberation and FAW Xu Xianping, who has served as general manager of Xiali, has the opportunity to become the general manager of FAW. The reason is that Xu Xianping’s working experience in the commercial vehicle field and listed companies has helped him balance the interests of all parties and pave the way for FAW to achieve overall listing.

● FAW's entry into the general manager's era. The position of general manager of FAW Group represents power and responsibility. The power does not need to be described. The responsibility is to lead the Chinese automotive industry eldest son back to the peak of domestic car prices, and further become a global competitive car. enterprise.

However, the current status of FAW Group is not optimistic, this year's total sales have lagged behind SAIC and Dongfeng, only ranked third in domestic automakers. Many people in the industry stated that it is the best choice for FAW to overtake competitors by reorganizing the group business through overall listing.

However, due to various reasons, the overall listing process of FAW Group has been faltering. FAW Co., Ltd., which was originally planned to be established at the end of last year, was quietly established in the middle of this year, and the post of general manager of the group has also been vacant for nearly 9 months.

Xing Haizhi, a securities analyst at Cinda Securities, said that sorting out the interests of all parties is still the most important job for the overall listing of FAW Group. Car analyst Jia Xinguang believes that Xu Xianping’s election as general manager is only the beginning of personnel integration for FAW Group.

In fact, the core competition in the distribution of interests among all parties depends on personnel. The establishment of the group general manager allows the organization of FAW Group to be initially improved. A bolder conjecture is that Xu Jianyi, chairman of FAW Group, is 57 years old this year, and Xu Xianping is 47 years old, the age difference is 10 years old. If there is no special situation, FAW Group should be able to achieve overall listing in the next two years. It will be Xu Xianping’s peak period of work and the integrated FAW Group will enter the era of general manager.

● A key step for the overall listing “The specific time of the overall listing is not yet known. According to the requirements of the China Securities Regulatory Commission, it is necessary to wait another year for the financial statements to be repeated.” Gao Yan, a spokesman for FAW Group, told reporters on the phone.

Although Gao Qing stated that there is no inevitable link between Xu Xianping’s assumption of office and FAW's overall listing, this is the first time that the reporter has received a positive response from the FAW official regarding the overall time to market. If you wait for one year's financial statements, it is basically confirmed that the overall listing of FAW will be realized by IPO.

"Now we will start preparations for the listing next year and we will miss this year's depression." National Securities analyst Cao He said that the auto market is experiencing low growth this year and the capital market is also extremely sluggish. If FAW chooses IPO for listing, the earliest will be the middle of next year, which can avoid industry adjustment and market downturn, and the time is still very appropriate.

However, there are also views that if the IPO-related work cannot be completed in the short term, FAW Group's reliance on FAW Car's platform is not absolutely impossible. After all, as far as FAW Group is concerned, the time is equally invaluable in the increasingly heated competition in the auto market.

● The task of self-owned brands is arduous. According to FAW Group's "12th Five-Year Plan", its own brand production target in 2015 will reach 2 million. This is not easy for FAW Group. First of all, the production and sales of Hongqi models that used to be domestically-made cars have been in a state of stagnation. The Xiali model, which is known as the prince of mini cars, has also been exhausted. According to data from the China Association of Automobile Manufacturers, from January to August this year, the sales of the Xiali brand was only 128,000, ranking the ninth in the car brand, but in July and August it was not able to enter the top 10 car brand sales.

Worse still, as a small-displacement model, the sales profit of the Xiali model is very low. The listed company, FAW Xiali, has been relying on the investment income of its subsidiary FAW Toyota for many years. Although in August Tianjin FAW launched its new model planning and sales target, the specific results remain to be verified under the market conditions where the sales of its own brand have shrunk dramatically.

At this point, FAW is the only car that can rely on the FAW Pentium brand, but Pentium currently only B50 and B70 models, other models are the fastest to be listed in the second half of 2012. In the case of joint venture brands and domestic competitors, the difficulty of hitting the market with only two models is self-evident.

●Commercial vehicles are facing challenges Due to the poor performance of the tractor market this year, the advantages of the FAW liberation models are mainly reflected in the tractor market. Therefore, the heavy truck sales volume of FAW Group dropped significantly in the first half of this year. According to data from the China Association of Automobile Manufacturers, from January to July this year, FAW's sales of commercial vehicles were 170,300, ranking fourth among domestic commercial vehicle companies.

In fact, as early as in 2007, FAW had disclosed that after the overall listing, commercial vehicles based on liberation will develop four series of heavy, medium, medium, and light, refitted, special vehicles, and buses. However, unfortunately, the overall listing has not yet been realized.

Xu Xianping’s general manager experience at FAW Jiefang Company undoubtedly gave him a profound understanding of the heavy truck business. Continuing to launch new products to keep the FAW liberation models competitive in the commercial vehicle sector will also be one of the challenges that Xu Xianping faces. Wen Tutu / Xiao Bo Yu Hongjiang Say goodbye to FAW Mazda preparing to go it alone Without warning, last week FAW Mazda completed the lightning coaching change. Yu Hongjiang, deputy general manager of FAW Mazda Automobile Sales Co., Ltd., has already decided to leave the company, and the successor is Tian Qingjiu, deputy general manager of FAW Jilin Automobile Co., Ltd. Yu Hongjiang's FAW Group, which has bid farewell to its service for nearly 20 years, chose to start a business alone, and the reason for his departure was confusing.

Yu Hongjiang’s news of leaving the position of deputy general manager of sales of FAW Mazda took the lead from the microblogging last week. Later, the reporter asked FAW Mazda about the matter. The other party did not comment on the ground that it had not received the notification, but it did not deny the truth of the news. At this time, the phone call at Hong Jiang was in a state of no answer. In the wake of news of the departure of Hongjiang, FAW Mazda issued a notice within the dealership system on Wednesday that Tian Qingjiu will replace Hong Jiang as the deputy general manager of FAW Mazda Automobile Sales Co., Ltd. .

Yu Hongjiang's departure was a sudden incident to the outside world, but people familiar with it said that "there are plans to leave Hong Jiang early." On September 3, at a Beijing-based media show sponsored by FAW Mazda, Yu Hongjiang was interviewed by reporters as usual. At that time, there was no sign of leaving, and three days later, on September 6th, The media broke the news that he was leaving.

Recalling with the familiar dealers in Hongjiang, “The idea of ​​leaving at the end of last year has now become a reality.”

Regarding Yu Hongjiang’s sudden departure from office and his departure from office, it has always been the focus of outside discussions. According to an analysis, Yu Hongjiang's six-year service at FAW Mazda also required him to adjust Mazda's marketing ideas. There are also views that Yu Hongjiang's departure was affected by the poor sales performance of FAW Mazda this year.

However, this reason seems hard to convince the outside world. According to data previously provided by Hongjiang, domestic vehicle sales of FAW Mazda from January to August increased by 5% from the same period of last year. Although the sales volume of imported cars decreased slightly, the total sales increase can reach about 4%, compared with the number of wholesales in July and August. Low is also mainly affected by logistics adjustments.

If it wasn’t for Hong Jiang himself that was a personal development factor, it would be difficult for FAW to give up such an executive. Yu Hongjiang is currently an active leader in FAW executives. He advocated investing most of FAW's promotional expenses into the internet and filming online dramas, and network and video marketing were very impressive. It is worth noting that FAW chose to leave at Hong Jiang on the occasion of appointment of the general manager of the group, leaving the outside world full of speculation about his departure. I am afraid there are still other reasons.

The 42-year-old Yu Hongjiang joined FAW Group after graduating from university in 1992. He has served as the deputy general manager of FAW Mazda Sales Corporation for 6 consecutive years and is one of the few talents proficient in manufacturing and marketing. For the next work arrangement, Yu Hongjiang stated on his own Weibo on September 9th, “If FAW treats me not to be thin, I will not serve any FAW competitor. This time we must do it alone.” According to the reporter’s understanding, Yu Hongjiang In the future, it may establish itself as an automotive after-sales service company.