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In 2008, under the influence of international financial crisis and other factors, the production and operation of domestic diesel engine companies were severely challenged. According to the latest production and sales data released by the China Association of Automobile Manufacturers, in 2008, the production and sales volume of many automotive engine companies, especially diesel engines, fell to varying degrees. In this issue, we selected nine independent diesel engine companies with the highest sales volume, and analyzed their production and sales conditions.
Yuchai reunited first
Total production in 2008: 508,500 units year-on-year growth: 0.32%
Total sales in 2008: 550,100 units increased year-on-year: 9.13%
Analysis: Guangxi Yuchai Machinery Group Co., Ltd. has occupied the domestic championship of diesel engine sales for many years. In 2008, in the face of various unfavorable factors, Yuchai's sales still reached 550,000 units, and sales revenue exceeded 20 billion yuan for the first time. The goal of “rebuilding a Yuchao in three years†proposed by Yu Pingchao’s chairman Junping in 2006 was achieved.
Yuchai’s achievements have benefited from the joint efforts of multiple markets. First of all, the passenger car engine market continues to maintain its leading edge. Yuchai currently occupies a 55% share of the domestic passenger car engine market and is the absolute "leading leader." On the truck side, Yuchai still maintains its advantages in the medium and light construction vehicles and light truck markets. In the highway heavy truck and special mining vehicle market, Yuchai also developed rapidly. The 6L, 6A and 6M series diesel engines all achieved good sales. Second, the LNG/CNG engine developed by Yuchai was put into the market in batches, and the National IV diesel engine was first mass produced. And successfully served the Beijing Olympics; again, in the construction machinery, agricultural machinery, and marine power markets, Yuchai's engines achieved rapid growth.
At the press conference in 2009, Yuchai proposed that the target of sales revenue by 2015 is 80 billion yuan. To achieve this goal, Yuchai needs to accelerate the expansion of product scale, broaden the domestic and international markets, and accelerate the development of the group.
Cloud ready to go
Total production in 2008: 194,400 units year-on-year growth: -13.36%
Total sales in 2008: 193,100 units increased year-on-year: -14.28%
Analysis: Yunnei Power Co., Ltd. is the first listed company in China's multi-cylinder small-diameter diesel engine industry. It is mainly used for light-duty diesel vehicles and has been ranked in the forefront of the national automotive diesel engine industry for many years. In 2007, it ranks first in the country in the production and sales of 4-cylinder small-bore diesel engines.
In 2008, the emission standards for light vehicle countries under 3.5 tons were delayed for one year, making the light diesel vehicle market relatively stable in 2008. The early consumption such as heavy trucks is not obvious, and market demand has not been released beforehand. Moreover, the impact of the financial crisis in the second half of the year on light vehicles is very serious. This should be the most important reason that led to the decline of Yunnei’s 2008 production and sales volume. In addition, the diesel engine that Yunzhong vigorously promoted has not yet opened the market, but also restricted the growth of sales.
In 2008, Yunnei did a lot of long-term work, publicly issued an additional 78.5 million A shares, raised 1.23 billion yuan of funds, completed a total investment of 1.7 billion yuan in Kunming, a new plant to complete the civil construction; built a new plant in Chengdu, with an annual production capacity of 150,000 units. These preparations will help the development of the cloud in 2009.
Lightning touches
Total production in 2008: 57,900 units year-on-year increase: 40.47%;
Total sales in 2008: 58,400 units year-on-year growth: 35.97%
Analysis: Laidong Internal Combustion Engine Co., Ltd. is located in Laiyang City, Shandong Province, and is an important production base for small and medium-power diesel engines in China. The leading products are single-cylinder and multi-cylinder diesel engines for low-speed trucks, tractors, light trucks and construction machinery. The single-cylinder engines are the main products, and the proportion of diesel engines for automobiles is relatively small.
In the past two years, the development of automotive diesel engines has been focused on. In the first half of 2008 until the end of October, the sales situation has been good, showing rapid growth. Although after entering the month of October, affected by the financial crisis, price fluctuations, and the user’s holding of money to purchase, Lai’s production and operation experienced difficulties in stages and sales fell sharply. However, its annual growth rate of more than 30% caused peers to take notice.
In 2008, the high growth of Laiwu’s sales was also related to the delay of the Light Car III standard. In 2009, after the implementation of the National III Standard for light vehicles, it will bring great challenges to Laiwu.
Full firewood market frustrated
Total production in 2008: 258,800 units year-on-year growth: -15.85%
Total sales in 2008: 255,800 units increased year-on-year: -17.55%
Analysis: Anhui Quanchai Power Co., Ltd.'s products include internal combustion engines, chemical building materials, engine castings, etc. Among them, medium and small bore diesel engines are among the best in the industry in China. After establishing alliances with Beiqi Foton in 2001, Quanchai's internal combustion engine products gradually shifted from the agricultural machinery market to the automotive market, and vehicle diesel engine sales increased year by year.
In 2008, Quanchai carried out several asset restructurings. First, in April, the 3 million shares held by Yantai Jinmao Automobile Sales Co., Ltd. were sold to Fuping Co., Ltd. at a price of 3 million yuan, which fades out of the automotive sales industry. Secondly, in June, together with major shareholder Quanchai Group, Anhui Tianhe Machinery Co., Ltd. was jointly invested and established. The total investment was 100 million yuan, of which Quanchai Power accounted for 52%. Tianhe Company mainly produces engine castings. These actions have, to a certain extent, promoted the development of the entire diesel engine business.
In the first half of 2008, Quanchai had a good momentum of development. Diesel engine production and sales completed more than 60% of the annual plan, of which multi-cylinder diesel engines produced 128,500 units, an increase of 38% year-on-year. In the second half of the year, the demand for low-speed trucks and light trucks fell due to the financial crisis, which led to a significant decline in the sales volume of diesel engines for small and medium-size cylinders. It also failed to form batch supply for customers such as Nanjing Auto and Dongfeng.
Chao Chai basically stable
Total Production in 2008: 137,900 units year-on-year growth: -3.86%
Total sales in 2008: 14: 300,000 units year-on-year growth: -1.87%
Analysis: In 2008, the production and sales volume of Dongfeng Chaoyang Diesel Engine Co., Ltd. decreased compared with that in 2007, but the decline was small.
A person in charge of Chaochai attributed his achievement to the improvement of management level, and lean production achieved substantial results. This is only one aspect. To a greater extent, Chaochao's fairly good sales benefit from new product development and market development. In July 2008, the sales of State III engines developed by Chaochao Diesel Engine gradually increased after more than 3.5 tons of diesel vehicles were switched to the National III standard. As of the end of 2008, Chaochai Company had more than 50 models of State III engines and automobile plants together to carry out vehicle calibration, basically covering domestic N2 light trucks and 6 to 8 meters passenger cars. In addition, in 2008, Chaochai also focused on developing markets for diesel engines for construction machinery and diesel engines for low speed vehicles. The output of these types of diesel engines has exceeded 20,000 units.
Shangchai fell slightly
Total production in 2008: 16,400 units year-on-year growth: -5.21%
Total sales in 2008: 16,400 units year-on-year growth: -6.34%
Analysis: In 2008, Shanghai Diesel Engine Co., Ltd. experienced a major shareholder change, the controlling shareholder changed from Shanghai Electric to Shanghai Auto, and the equity transfer was not completed until the end of 2008. This may temporarily affect the development of Shangchai.
In December 2008, Shangchai sold only 591 units, which fell 52.49% year-on-year and fell by more than 40% month-on-month. This shows that Shangchai was severely affected by the financial crisis and his days were very sad. If you survive this "winter", in 2009, with SAIC's resources and management experience, Shangchai's sales may be able to increase faster.
Weichai performed well
Total Production in 2008: 203,300 units year-on-year growth: 14.75%
Total sales in 2008: 206,000 units increased year-on-year: 22.15%
Analysis: From the production and sales figures, Weichai Holding Group Co., Ltd. performed well in 2008, and the output value target of RMB 50 billion proposed at the beginning of the year was also realized.
In the interview, relevant person in charge of Weichai told reporters that the outstanding performance benefited from Weichai’s “early preparation and early prevention†of the economic downturn. As early as December 2007, Tan Xuguang, chairman of Weichai Power, gave an early warning at the group's leading cadres' meeting, advising all members to recognize the crisis of the economic environment, hard work, and calmly responding to changes and challenges. In the second half of 2008, Weichai conducted a careful study of the domestic and foreign market trends and formulated a set of countermeasures.
In terms of products, Weichai developed a variety of complementary products for the State III machines, such as “multi-power fuel-saving switches†and “water removal filterâ€, which can reduce fuel consumption and improve product reliability, and is favored by customers. At the same time, 5P service projects, namely exclusive service, exclusive accessories, special oil, exclusive equipment, and professional remanufacturing, were carried out to improve service quality and further improve the service network. In addition, we actively explore new markets and successively developed new customers such as Baoji Huashan and Yantai Doosan, as well as Indonesia, Vietnam, South America and other international markets.
In the last two months of 2008, sales of Weichai fell sharply, and profitability of the entire year also declined. This shows that, in the economic downturn environment, although Weichai has a strong ability to resist risks, it has not been able to do it alone.
Yangchai expects a turnaround
Total production in 2008: 79,800 units year-on-year growth: -10.75%
Total sales in 2008: 81,800 units year-on-year growth: -7.51%
Analysis: The sales target of Yangzhou Diesel Engine Co., Ltd. in 2008 was 100,000 units. Local media in Yangzhou reported that Yangchai has achieved this goal. However, statistics from the China Association of Automobile Manufacturers show that Yangchai sold 81,800 units in 2008.
The financial crisis in 2008 had a huge impact on the light vehicle market. Companies that produce light-duty diesel engines have rarely been spared. Yangchai has also been challenged.
At present, Yangchai's R&D products III have entered the batch matching stage. It is expected that after the implementation of the National III emission standards for the younger models in 2009, Yangchai will be able to obtain greater market opportunities. In addition, Yangchai’s title of 2008 Young Car Endurance Competition will help increase awareness and promote the sales of Yangchai's engines.
Xinhua increased the highest
Total output: 4,972 units in 2008: 291.5%
Total sales in 2008: 5061 units year-on-year increase: 311.8%
Analysis: In the 2008 production and sales data of 25 auto diesel engine companies that were counted by the China Association of Automobile Manufacturers, Mianyang Xinhua Internal Combustion Engine Co., Ltd. was the fastest growing, and the increase of around 300% was amazing. Although this is related to the small sales base of Mianyang Xinhua in the previous year, it can achieve such rapid growth under the unfavorable conditions of the Wenchuan earthquake and the global financial crisis, and it is inextricably linked with the marketability and business methods of enterprise products.
In addition, the decades of accumulated experience and customer resources for gasoline engines is also a powerful guarantee for the rapid expansion of Mianyang Xinhua diesel engines.
Note: Since Dachai and Xichai included the FAW Group statistics in the production and sales data of the China Association of Automobile Manufacturers, the two companies did not appear in this brief analysis.