As a result of the continuous start-up of industrial upgrading investment projects with a total investment of 4.66 billion yuan, the exquisite group has developed rapidly. Some high-tech products have successively entered the overseas markets where trade barriers are severe. On December 10th, 2009, a group of RED HAWK high-performance tires, specially developed for the North American automotive market, worth US$5 million, sailed from Longkou Port and arrived in the United States on the other side of the ocean.

Since the “Special Protection Case” of the United States took effect on September 26, 2009, this exquisite group invested heavily in self-developed products and became a bright spot product in the North American market. Affected by this positive effect, as of the beginning of November 2009, Linglong’s tire exports exceeded 10 million units, and its overseas sales revenue reached US$530 million.

As one of the world's top 20 tires, the nation's top three tire manufacturers and one of the country's 1,000 largest industrial companies, Shandong Linglong Group has been testing the US market since 2002. On September 12, 2009, the Obama administration announced that it had ruled that "US tariffs on China's tires should be levied at 35%." The industry predicts that once the “special security case” is signed, it will at least affect the number of 3 million US-made products exported to the company each year. In the same week, Delicate Group suffered from the impediments of emerging markets: The two governments of Brazil and India have announced anti-dumping investigations and special safeguards against Chinese tire products.

Not afraid of the "big drink" of trade protection, this ethnic enterprise began to awaken in industrial upgrading. September 26, 2009, the United States "special security case" the day of entry into force, the annual output of 12 million sets of high-performance car radial tires and other five construction projects, at the same time exquisite start, laid the foundation, a total investment of 4.66 billion yuan. This is an attempt to create the largest scale, the largest investment, the highest starting point and the most concentrated project in the 30 years since the company was founded.

Wang Feng, president of Linglong Group, said: “The special protection case is a form of serious protectionism, but through the case itself, it also reveals the deep weaknesses in the development of China's tires and the disorder of its development.” The tire industry, if it can trigger the industry's overall transformation and industrial upgrading, is not a bad thing."

“In order to upgrade our products, we spent the equivalent of 3-5 years of sales profits, built a tire testing ground, and invested about 5% of our annual output value in technological transformation.” Wang Feng said that in the project, the total investment reached 1.13 billion yuan in Central Asia. The tire test site will end the history of China's lack of a large outdoor comprehensive test site for tires.

Only by mastering core technologies can companies have lasting vitality; only with high-tech products, companies can have lasting competitiveness. Statistics show that since 2008, through independent research and development, the company has successively developed more than 200 new products such as high-performance radial tires and engineering tires. On average, two new products are released every three days.

In addition, in November 2009, the “Global Top 75 Tyres of 2009” list was selected by the US “Rubber & Plastics News” weekly magazine. Shandong Linglong Group ranked US$1.0 billion in sales revenue and was included in the US$1 billion club. The 75th place is 75th, which is 3 places higher than the 19th place in 2008.