Recently, Lin Fenghua, chairman of Shandong Binzhou Bohai Piston Co., Ltd., and Yang Shifeng, vice president of energy and power business of Johnson Controls, Inc., China, signed a joint venture contract in Shanghai. The two parties will jointly commit to start-up, start-stop, and stop the storage battery. Maintains the development, production, and sales of lead-acid car batteries. General Manager of BAIC Hainachuan Group Chen Bao, Chief Engineer Chen Weigang, General Manager Assistant Dong Jingping and Chen Geng; Vice President of Johnson Controls, and President of Energy and Power Business Joe Walicki, and Vice President of External Affairs of Johnson Controls China Ying Ying and other leaders attended the signing ceremony. Recently, PR Newswire reported on the joint venture between Johnson Controls and Bohai Pistons. It was mentioned that the plant will become the fourth automobile battery manufacturing base of Johnson Controls in China.
Signing site Signing site

Expanding business expansion to create new performance growth points

According to reports, according to the joint venture contract, the two parties plan to set up a battery sales company and a battery manufacturing company. The total investment of the project is about 250 million U.S. dollars, and the products produced and sold are mainly AGM start-stop batteries. With the continuous improvement of fuel standards in recent years, the start-stop technology for energy saving and consumption reduction has gradually received attention. The demand for start-stop batteries has continued to increase, and the proportion of supporting vehicles has steadily increased. In the future, there will be good room for growth in the joint venture company. The Beihai Group, a controlling shareholder of Bohai Pistons, is full of confidence in the future development of the joint venture company. Han Yonggui, a board member of Beijing Automotive Group and chairman of Beijing Hainachuan Auto Parts Co., Ltd., believes that China's auto parts market and demand in the post-market related to energy conservation and emission reduction are strong. In particular, the AGM start-stop battery market for auto engine start-stop technology will usher in explosive growth. The joint venture company will seize this rare market opportunity to develop rapidly and become bigger and stronger.

After the establishment of the joint venture, the Bohai Pistons' performance is expected to be further enhanced by sharing the joint venture's operating results. Through the joint venture company's involvement in the energy and power industry, the Bohai Pistons further expanded its business and gradually shifted from a single automotive piston component manufacturer to an international automotive core component supplier.

Join hands with world-class companies to accelerate the pace of internationalization

It is understood that the joint venture partner Johnson Controls selected by the Bohai Pistons has a strong international background. Its parent company, Johnson Controls Inc. (NYSE:JCI), is a Fortune 500 company and a global leader in a variety of technologies and industries. Its energy power business is the world leader. The cooperation between the Bohai Pistons and Johnson Controls is generally seen as a strong alliance between the industry and the two sides are looking forward to cooperation. Lin Fenghua, chairman of Bohai Pistons, said, “The joint venture project combines the advanced technology and manufacturing processes of Johnson Controls, the huge market demand of all platforms and post-markets under Beijing Automotive Group, and the favorable investment environment and location advantages of Binzhou City, Shandong Province. Together, it will surely bring satisfactory returns to all investors, and it will effectively promote the local economic development in Binzhou. I believe this project will be a success.” Johnson Controls executives also believe that Johnson Controls' advanced technology and battery production process Combining the business development platform of Binhai Pistons and Binzhou geographical advantages constitute the key to the success of the joint venture.

At the same time, this cooperation with Johnson Controls made the Bohai Pistons gain new and breakthrough progress in the internationalization field. Through the establishment of a joint venture, the Bohai Pistons will be exposed to internationally advanced technology and operational concepts, laying a good foundation for its future international cooperation and business development. Therefore, insiders believe that the cooperation between Bohai Pistons and Johnson Controls constitutes an important opening for its international strategic transformation.

Relying on the advantages of large shareholder resources, the future development of overseas business is vast

Careful people found that since the Beijing Automotive Group entered the main, the Bohai Pistons can be described as a series of actions in the near future - the participation of Beiqi New Energy in the field of new energy auto parts, strong asset restructuring to enhance the strength of passenger car parts supply. The cooperation between the Bohai Pistons and Johnson Controls is inseparable from the support of the major shareholder Beiqi Group. The Bohai Pistons will accumulate more experience in international cooperation through this joint venture and expand the channel for products and businesses to go abroad.

According to industry insiders, BAIC Group is one of the major automobile groups in China and is one of the enterprise groups with the most abundant and high-quality automotive business resource platforms. Based on the platform advantages of BAIC Group, the Bohai Piston will help it break the limitations of its original geographical area and products, and further expand its business scope and development space. In the future, under the support of BAIC Group's abundant resources and strong business background, the Bohai Pistons are expected to conduct more diversified explorations in international cooperation, and overseas business development will also receive more opportunities.

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