Hyundai Motor Leader Receives Media Interview
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When it comes to Hyundai Motor, people’s first reaction is mostly the Sonata series from generation to generation, and the first high-end brand in South Korea that has implemented unmanned road tests—Hyundai Jiens. All along, the focus and energy of Hyundai Motors has been on the field of passenger cars. In the shortest 40 years, it has developed into the world's fifth-largest passenger vehicle company.
However, modern commercial vehicles that started in 1995, although they started later and have less resources than passenger vehicles, have a long-term development goal. That is, by 2020, Hyundai will become a global player in the commercial vehicle sector. The fifth largest company, the production and sales exceeded 274,000 vehicles.
With 25 years of "overtaking", can modern commercial vehicles achieve this goal? With questions, the reporter found some answers in the exploration journey of Hyundai Motor Co., Ltd. 
A layout: the shift to Chinese commercial vehicle market <br> <br> to become the world's fifth largest commercial enterprises, to modern eyes locked on the main body neighboring China.
Liu Zairong, head of the commercial business of Hyundai Motors, which has conducted research on commercial vehicles in China and around the world, said that the total annual demand for China's commercial vehicle market is about 1 million, and China accounts for 30% of the total global commercial vehicle demand. Therefore, China's commercial vehicle market has a strong potential for development. The Chinese market has also become an important part of the global layout of modern commercial vehicles. 
In order to meet the needs of the Chinese market, in 2012, modern commercial vehicles formally entered China, and Sichuan Nanjun established Sichuan Hyundai Motor Co., Ltd. (hereinafter referred to as Sichuan Hyundai). In 2014, it completed the construction of a plant with an annual production capacity of 150,000 vehicles. . At the beginning of 2015, Sichuan Hyundai introduced the Tiger Lightweight Heavy Duty Truck and the new Conn Dee passenger vehicle, and has comprehensively expanded the power system of the modern Ruiyue Light Truck.
“In 2016, the target sales volume of modern commercial vehicles exceeded 105,000. Among them, Sichuan Modern plans to sell about 34,000 vehicles in China.â€
Layout II: high-end products will be introduced to prove safety of high-end light truck QT <br> <br> seize the main market, but also to identify key products.
"In recent years, China's commercial vehicle market is rapidly evolving toward high-end, and the market demand for high-end vehicles is also increasing. From the current development of the Chinese market, the proportion of low-end commercial vehicles is 85%. The proportion of high-end products has been expanded to 15%." Liu Zairong analysis.
According to reports, Hyundai Motor plans to launch its new high-end light truck QT model (that is, the MIGHTY product that has just been listed in Korea) in order to meet the high-end car demand in the Chinese market and quickly respond to the development of the Chinese market. The 2016 Beijing International Auto Show officially unveiled. By then, QT light trucks will be illuminated by higher emission standards, outstanding power performance and fuel economy. At the same time, the reporter learned from the modern aspect of Sichuan that in order to meet the requirements of the Chinese market and meet the diversified logistics transportation needs of Chinese users, QT's high-end light trucks will broaden the selectivity of the power system.
At the same time, in 2016, Sichuan Hyundai will also continue its efforts in the high-end segment in the Chinese market. The Chongqing Heavy Trucks will continue to be a powerful weapon for Hyundai Motor's entry into China's market segments and will be more widely promoted.
It is understood that the key components such as the engine, transmission, rear axle, and frame carried by Sichuan Modern High-End Heavy Duty Trucks Tiger have all been independently researched and developed by Hyundai Motor Group. They have gradually gained market share with outstanding fuel economy and strong dynamic performance. User's approval. "It can be said that Chuanghu Heavy Truck has a strong competitive advantage in both the global commercial vehicle market and the Chinese commercial vehicle market. The car has key performance indicators such as powertrain, economy, fuel consumption, durability, safety and reliability, and after-sales service. In service, it does not lose to Volvo, Mercedes-Benz, Scania, MAN and other international brands." Liu Zairong said.
He also said that the Sichuan Modern Factory in Ziyang is the largest commercial vehicle factory of the Hyundai Motor Group and the core production base of the modern global commercial vehicle business. In the future, Sichuan Hyundai will also carry out independent research and development of engines.
Layout three: two lines of new energy bus business expansion <br> <br> reporter has learned that the new energy bus market is now the rapid development of modern commercial vehicles has also been a clear development strategy, and launched a pure electric, hybrid and Hydrogen power and other forms of new energy passenger cars.
“China's new energy bus market is mainly based on pure electric vehicles. Therefore, in order to meet market demand, we will focus on pure electric passenger cars in China. In Europe, we will use both pure electric buses and hydrogen-powered buses to simultaneously exert power. "Liu Zairong said.
In terms of power batteries, modern commercial vehicles will also use safe and reliable charging methods as the future direction of development, and fully comply with the development trend of the European market. Liu Zairong believes that the product is determined by the market. "Modern commercial vehicles will carry out the promotion and layout of new energy buses according to the market's development situation and demand."
Can the above three layouts help the modern commercial vehicle successfully achieve its fifth global vision?
