“Over the past year, although Yuchai has achieved the largest domestic share, the most complete product variety, and the highest production and sales volume, we did not feel happy. We must also see that the downward pressure on the macro economy is continuing. The challenges and impacts of power are still great.” On January 21st, Yu Ping, chairman of Yuchai’s shares, spoke at the 2016 Yuchai’s 2016 marketing service conference held in Kunshan, Jiangsu, and immediately won the audience. Applause.

Yuchai launches "double transformation" strategy
Yuchai launches "double transformation" strategy

"Second Venture" Sees Results

In 2015, Yuchai Group accumulated a total of 476,600 multi-cylinder engines and achieved a total of 33.702 billion yuan in aggregate revenue. Among them, Yuchai Co., Ltd. has cumulatively sold approximately 365,000 engines, and its production and sales volume has continued to rank first in the industry. The market share of the 14 major domestic manufacturing companies has increased.

In 2015, Yuchai released and launched 22 new products to the market, involving 4 diesel countries, 5 countries, 6 countries, 3 non-road countries, and 5 national gas engines, achieving remarkable results in several market segments. : The structure of the medium- and heavy-duty trucks' power products has been improved. The proportion of road trucks for trucks has reached 65%, which has changed Yuchai's product structure mainly consisting of dump trucks for supporting projects; the power of light trucks has grown against the trend. 4FA\4S achieved a 60% contrarian increase; sales of agricultural machinery hit a record high; sales of large-scale electric power ships with a capacity of 16 liters or more had a promising market growth potential; overseas market expansion achieved remarkable results with a converse growth of more than 20%; relying on import and export companies and project cooperation The export channels have been further expanded, and products have entered 167 countries, and have gained a dominant position in some countries. The network construction has become increasingly sophisticated.

In 2013, Junping proposed a strategy of “second entrepreneurship” in the next five years to promote the rapid upgrading of Yuchai industry. For more than two years, Yuchai Group has been bravely marching along this road, enabling enterprises to achieve rapid leaps in the overall transformation and upgrading. "We have to take a step forward in dealing with the overcapacity problem." In the face of existing achievements, Fuping is very calm.

Product transformation strategy

In the first year of 2016, Yuchai released four new products at the marketing service conference, covering light, heavy-duty engines and new energy sources. These new products are not only an emission upgrade to the product, but also a comprehensive upgrade and development of the product's performance, reliability, product quality, and product adaptability to make the product more competitive. The four new products are the YC6JN-60 gas engine, the YCHPS medium-sized hybrid hybrid system, the new five-country YC6K13-50 diesel engine , and the YC4Y22-50 light diesel engine .

It is worth mentioning that the YC4Y22-50 light diesel engine , the introduction of this new product once again reflects the results of transformation and upgrading of Yuchai products. Since 2013, Yuchai has launched many high-performance boutique engines such as YC4FA, YC4FB, YC4S and YC4EG in the light vehicle power market, and has won a good reputation. The YC4Y22-50 light diesel engine was developed by Austria's AVL and developed by Yuchai in a self-developed process. It is a vertical commercial new power developed based on the development of the power of the transverse sedan. The engine integrates a large number of advanced technologies and configurations of light high-speed diesel engines in the world today. It is particularly suitable for cars, SUVs, MPVs, light passengers, and pickup trucks.

In 2016, Yuchai will conduct a comprehensive layout of product development, upgrade, and production, which will once again reflect the strategic thinking of transformation and upgrading.

Wu Qiwei, president of Yuchai, announced at the marketing conference the theme of the 2016 business operation: “Ploughing in depth, transformation in transition”. Among them, "Seven-Fengguan" involves the product transformation strategy. The main contents include: T3, Wenuo 4, Tuoguo 5, Qiguo 6, breakthrough in quality, cost, and delivery.

The product R&D aspect mainly includes two major contents: the products of the State 5, T3, and hybrid second-generation systems are modeled and put into batches; the spectrum of the National Six-Product and non-road T4 products is determined and full development is initiated.

In terms of product upgrades, it will vigorously promote heavy and light engines such as YC6K and YC4S to enter key markets; deepen strategic cooperation with OEMs, end distributors, and large users; actively respond to the impact of new energy and promote hybrid second-generation systems and Hybrid engine, pure electric accessories.

In response to the challenge of new energy, Yuchai’s measures include: improving the development and market promotion of hybrid-specific engines; promoting the second-generation parallel hybrid system and hybrid systems; continuing to promote the gas engine market; developing and launching motors and electrical accessories , controllers and other new energy components.

In terms of international cooperation, it will stabilize the markets in Vietnam, the Middle East, and South America; expand the markets in Myanmar, North Africa, and Russia; and coordinate with OEMs to make overseas export strategies. “In 2015, Yuchai’s overseas market sales exceeded 40,000 units for the first time. In 2016, we will start international cooperation with world-renowned companies. Then Yuchai will have a major press release.” The details of the cooperation are not disclosed. The conference sold a customs.

Management transformation

Continuing to promote the construction of Yuchai's lean manufacturing system YCPS is a key focus of Yuchai's 2016 management work.

In 2011, Yuchai’s shares began to be lean and foreign experts were introduced at the end of 2013. By 2015, Yuchai’s lean manufacturing system, YCPS, has been initially established. In 2015, under the guidance of a team of foreign experts headed by Director Yoshida Yamada, Yuchai’s stock has determined the improvement direction of seven sectors including stability production, flexible production, and quality improvement, and established 237 four-story projects throughout the year. There are 748 projects. Lean manufacturing is promoted throughout the year in the production system. All projects in the year have generated revenue of more than 20 million yuan. Luan Ping emphasized the importance of this work in his speech at the marketing conference. The year 2016 was the year of YCPS construction. The goal Yuchai has set for itself is to become the most competitive and responsible professional power company in the world. It is really necessary to stand in the ranks of international giants, not to upgrade, not to deny itself, and to always be able to follow international companies. Behind it is also a step.

Yuchai completed its 2015 annual goal in terms of improving service competitiveness. In 2015, the user satisfaction index was 81.88, which was a year-on-year increase of 1.67. The service network of trucks and buses has been built with comprehensive electronic control service capabilities. The coverage of electronic control services in prefecture-level cities has reached over 90%. Non-road products have been formed with the help of automotive network technology. Basic electronic control guarantee capability; Yuchai's “micro +” service platform has been completed and put into operation, using the mobile Internet to provide users with convenient services; tapping the post-market potential, building a business-oriented Yuchai service, and achieving 26 accessories service alliances. Among them, the sales of accessories and accessories unions increased by 22% year-on-year. Service upgrades. In 2016, Yuchai will further upgrade its service policies, including the three-guarantee period, oil change intervals, working hours, and fuel subsidies for going out. At the same time, we will enhance the quality of electronic control services, build a mobile internet service platform, continue to promote parts, oil services and technology alliances, and enhance marketing competitiveness in line with business policies. Junping mentioned at the marketing conference that the marketing system reform will be carried out in 2016. He stated that under the current background of emission upgrades, the marketing team must closely contact the market to keep pace with the requirements of the development of the situation and build a new partnership. Reconstruct an efficient and effective marketing service system.

Although the overall industry situation is grim, Yuchai has still formulated and announced a challenging sales target: Yuchai’s share of the engine's sales target is divided into two levels, which will reach 365,000 units in 2016 and challenge 383,500 units.

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