On December 19, at Dongfeng Motor Co., Ltd.'s 2009 annual business meeting, Zhu Fushou, member of the Standing Committee of the Dongfeng Motor Corporation and general manager of Dongfeng, outlined the blueprint for the next five years of development, namely, the “N(New) 315 Plan”. "By 2014, the powertrain will annually sell 300,000 units, and overseas sales will be 100,000 units, and the entire vehicle will sell 500,000 vehicles annually. By 2014, based on the coordinated development of the three major bases, it will ensure that the Dongfeng Group's internal sales contribution exceeds its contribution. 15%." Zhu Fushou said.

The third time

This year marks the 10th anniversary of the listing of Dongfeng A shares. In the past 10 years, Dongfeng has completed two complete 5-year plans, accumulating over 1 million light commercial vehicles. In other words, the first leap was completed from 1999 to 2004, and the annual sales of automobiles from less than 20,000 vehicles reached more than 60,000 vehicles, initially laying the foundation for the company's scale operation, and the industry's status has also jumped from the sixth to the top three. The second leap was completed from 2004 to 2009. The annual sales volume of automobiles jumped from more than 60,000 vehicles to 200,000 vehicles. The annual sales volume ranked second in the industry, and the annual sales volume of passenger car chassis and annual sales of pickup trucks ranked first in the industry. In the past 10 years, Dongfeng has more than 500 suppliers nationwide and more than 1,000 distribution outlets for five major product units.

Zhu Fushou said that the “315 Plan” issued at the end of 2007 at the Sanya Business Conference pointed to the 2012 target and could no longer meet the development aspirations of Dongfeng’s stock. The "N315 Plan" is an extension of the former "315 Plan" and is also a new starting point for sales of 200,000 steps this year.

In the “N315 Project”, the three major bases refer to Xiangfan bases mainly consisting of light commercial vehicles, Zhengzhou bases mainly of high-end light commercial vehicles, and Changzhou bases mainly of low-end light commercial vehicles; Annually improve 500,000 production capacity. The three measures refer to the expansion of the light commercial vehicle product line, the promotion of sub-sector marketing, and the development of network sinking. The three structural adjustments refer to: vigorously developing new energy vehicles, actively developing high-quality emission reduction vehicles, and increasing production and sales of small-displacement vehicles.

Zhu Fushou is full of confidence in the future development. He said that Dongfeng has realized a three-fold growth in production and sales in the first five years and the second five years, and it will certainly be able to reach the desired target in the next five years.

Promote new energy and micro-cars

As an important support for the implementation of the "N315 Plan," the New Year Business Conference also solemnly announced four new business strategic plans, of which the mid-term energy vehicle business plan is divided into two stages of development: 2010-2012 as the first stage, annual sales From 1000 to 8,500 vehicles; from 2012 to 2014 as the second phase, the annual sales volume will exceed 20,000 vehicles, of which, the total number of pure electric light trucks and vans will reach 650, and the total number of new energy buses will reach 1,450. The total number of pure electric construction vehicles/service vehicles/MPV mini vehicles reached 17,000. Since entering the field of new energy vehicles in 2005, Dongfeng has so far developed a total of 12 models and has operated in 14 provinces and municipalities. Among them, Dongfeng Tianyi pure electric locomotive, pure electric Ruiqi, pure electric Odin and other three models The model has been announced and entered the recommended catalog of the national model for model operation. Dongfeng’s Xiangfan New Energy Base has initially realized industrialization of pure electric buses .

In addition, the micro-vehicle business that can increase the volume has also reached unprecedented heights: In 2014, it achieved a production and sales volume of more than 200,000 vehicles, and its domestic micro-vehicle market share exceeded 5%. Internally, we established three systems for market research, business operations, and control and promotion; externally, we established eight commercial offices and managed 150 core dealers.

For overseas businesses that have begun to take shape, Dongfeng shares are planned to be in 2014. Annual sales of overseas business account for 10% of domestic annual sales, more than 50,000 units, and light commercial vehicle industry ranks second in sales, with sales revenue exceeding RMB 4 billion. Form 10 core markets, radiate 5 large regions, 20 countries, select the aircraft to enter the European and American markets; build 6 overseas production bases, and reach 80% of total export sales in 2014.