Kia Launches Global Brand Promotion Campaign

Imported Kia recently announced that in order to further enhance the brand value of imported cars, Kia Motors (China) has defined the Chinese brand “A Different Beat”, a global brand interactive theme, “touching the future of wholehearted rhythms” in order to redefine and embody Kia. The car's “characteristic, dynamic, and trustworthy” brand characteristics, and launched a series of activities including digital media interaction to deliver global information that is in line with China’s actual conditions.

Kia Motors (China) stated that it will use multiple forms of interaction to interpret the "touching the whole heart rhythm."

According to reports, for users who love Weibo, Kia's interactive games will add a lot of fun to the microblog. When users pass through a percussion-style game, they can get icons of various models and use these icons to play games. In order to make the interaction more interesting, Kia also specially customized the “microblogging KIA rhythmical expression”. Users will select the “Kia pulsation” expression commentary and be captured after being forwarded and displayed on the heartbeat curve of the page. Kia will display and publish it statistically. The total number of expressions. Netizens earn points through the game, and eventually will have the chance to win the Vienna Music Tour and Samsung Note 2 and other awards.

In addition, users can also scan the KIA official WeChat QR code, start a dialogue with the Kia official WeChat, watch TVC video, get the latest event information. In the TVC video, dynamic background music impacted on the hearing. Kia’s main model, the third generation Sorento, carried the handsome man and woman all the way, and each shot exudes Kia’s “young and dynamic” brand atmosphere. As more people share this "digital interactive entertainment feast," this event will inevitably become a vitality show for many young people.

As an important market for Kia Motors, Kia Motors (China) attaches great importance to enhancing consumer engagement through digital marketing. During the European Cup this year, Kia had specially customized a mobile phone APP interactive game for the fans to “pick you up” and launched a cute cartoon image of Kia Octopus on Weibo to predict the emperor, which caused a positive response on the Internet.

Currently, Kia Motors has become the world’s fifth-largest automaker and the world’s fastest-growing automaker. With the steadily increasing sales volume, Kia has further promoted its brand image through sponsorship of international sports events and digital marketing. This year, Kia was listed as one of the “Top 100 Best Brands in the World” by Interbrand, a world-renowned brand organization.