After a long period of decline in titanium dioxide, the industry has become desperate, but slowly, many titanium dioxide companies began to survive in a difficult situation, and made a series of measures to rectify, but the titanium dioxide industry outlook is still not clear.

At present, China's titanium dioxide market development is basically the same as the country's investment to expand, the "matrix - real estate - post-inflation cycle industry" macroscopic conduction sequence, the production cycle of titanium dioxide project capacity generally takes 2-3 years, with a 10-year dimension Looking at the macro operation, that is to say the release of production capacity from 2013 to 2015, the 2015 market has experienced a low demand in the past decade. Over-investment in the past has become a burden on the industry, resulting in high debt ratios and excess investment in titanium dioxide enterprises. Insufficient demand has caused industry exposure.

Last week, the overall average price of titanium dioxide fell slightly, from the beginning of this week's 11082 yuan / ton to the weekend's 10995 yuan / ton, a drop of 0.79%. In late November, Shanghai International Coatings Exhibition has already passed. As expected, the once-a-year international coating exhibition held the vast majority of domestic enterprises. The opportunity to contact with large-scale customers has become an old friend in the industry. During the exhibition, during the exhibition, there was no shortage of large-scale manufacturers to “promotion, price” promotion, and a large amount of cash payment could get an ultra-low price of 8,000-9,000 yuan/ton (including tax), although this was an exhibition. On the promotion, but the signal to the outside world is not good. Downstream titanium dioxide is still in the doldrums, the operating rate is not satisfactory, the only rigid demand also weighed heavily on the price, so that the overall operating rate of titanium concentrate is low, and the recent weak market prices of iron concentrate, water plant operating rate or deposit Downside may be, market prices are more stalemate.

The macro point of view in the future is not demand, nor inventory (in the context of overcapacity, destocking is a temporary disturbance). The focus is on supply and cost. In particular, the cost is the key to understanding the future macro operation. This is because the production capacity will not disappear out of thin air. The elimination of production capacity is carried out in the order of cost. It is also because the overcapacity and deficiency of production capacity are relative concepts. It depends on the comparative advantages and disadvantages of the international market. If the domestic cost of an industry continues to exceed the international cost, the current data on the production capacity utilization rate will be reduced to ineffective capacity in the future. "The top, and vice versa.

Overall, the overcapacity of titanium dioxide is still the most difficult problem at present. Solving this problem is not a two-day solution. At present, although many companies have started to reform, this is a long road. The future of the white powder market is not yet clear and how development has yet to be followed.

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